Public Relations & Social Marketing Insight

The art of storytelling is changing in the digital age. The growing use of photos, videos, animations, and infographics has altered the way consumers act—and, as a result, the methods that marketers use to create and maintain customer engagement are undergoing a transformation.

ARTICLE HIGHLIGHTS:

-  Millennials “want a real and compelling story that avoid marketing jargon and clichés.”

-  Only about one-quarter of respondents had a process to aggregate, organize, and manage visual assets used across teams, according to the CMO Council.

-  The challenge for marketers is to produce content that works across multiple channels and different devices.

“We’re in an interesting period in terms of visual assets. The definition of what is visual and what is required to connect to consumers is undergoing a transformation,” said Liz Miller, senior vice president of marketing for the Chief Marketing Officer (CMO) Council....

Visual marketing can be a huge asset for marketers who want to draw asharing response from consumers.

Consider the response rate of tweets coupled with images. Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. People feel compelled to share meaningful content, and the strongest way to enhance your message is by including a visual element....