Public Relations & Social Marketing Insight

Through experimentation and iteration, we’ve found that including images when sharing to social media increases engagement across the board—more clicks, reshares, replies, and favorites. In one experiment, retweets alone more than doubled for updates with images compared to those without.

Using images in social media posts is well worth trying with your profiles.

As a small business owner or a one-man marketing team, is this something you can pull off by yourself?

At Buffer, we create all the images for our blogposts and social media sharing without any outside design help. We rely on a handful of amazing tools and resources to get the job done, and I’ll be happy to share with you the ones we use and the extras that we’ve found helpful or interesting....

Design is hot. Design executives are being tasked with being design driven, but don't have the tools or processes to sustain this effort.

... In some ways, designers and design managers have shot themselves in the foot — design thinking neither negates nor replaces the need for smart designers doing the work. And because design thinking has many paths through parallel phases, it seems fuzzy compared to the process of creating code. Compared to analytical thinking or science, our industry still doesn't have a consensus on what design thinking means. Most designers couldn't tell you what it means

.It's been 20 years since I was ingrained with the concept that the designer mind could think much differently than a marketer, engineer or the guy in a suit-and-tie. Yet, for all its power and inspiration, I still don't completely understand the meaning of design thinking.

Should we abandon the concept? Absolutely not. I use the methods and ideas that it espouses daily. I believe we just lack some of the tools necessary for the practical application of these methods to stick within organizations....

The perfect profile photo for professionals, is revealed by PhotoFeeler's first major research study.

Profile photos are so essential to modern communication that a good one's become a basic necessity. And that couldn't be truer than for those of us whose professional lives are tied to social media profiles.

That's why we at PhotoFeeler decided to set our first major study on the goal of targeting just a few, over-arching guidelines.That is, we asked ourselves— if we set aside characteristics like gender, age, and physical traits, to focus only on what we can easily control— what elements reliably produce a better professional headshot photo (for use on LinkedIn, Facebook, Twitter, etc.)?...