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If you’re working to build up your social media presence, you know that images are essential to boosting your online engagement. In fact, content with images gets almost twice as many views. If you’re not sharing images your audience loves, you’re missing out on serious engagement.
You need visual content, but figuring how to get it can be a challenge.
- Which images are best for your business?
- How can you find or create them?
- How can your images stand out among the avalanche of others on social media when Facebook alone sees more than 300 million images shared every single day?
In this post, you’ll get three great tips on how to up your social game so you can get more clicks, likes and follows. You’ll learn the elements of shareable images, what works on each platform, and design tips to create engaging images for social media....
The posts on this blog are typically 2,000 words long. Would you honestly read them if they were nothing but text? Sure, some of you would (and that’s amazing, thank you), but I could never blame anyone for not wanting to read a giant block of text.
This is why articles that include images get 94% more total views than articles that don’t.
Remember though, that stat is just an average. If you use images well, your traffic could increase even more.
It’s a win-win: you get more pageviews, and your readers get to enjoy reading more digestible content.
While social media isn’t the same as your blog posts, it illustrates the power of great images.
Posts on Facebook that include an image get 53% more likes than posts without an image. Additionally, they also make up 93% of the most engaging posts....
Visual content could well be the secret sauce you’ve been seeking to juice up your marketing plan. Research has shown that our brains process visual images much faster and more easily than words – written or spoken. And reportedly, most of the information received by our brains (90 percent) actually is visual.
In addition to faster, easier processing (or perhaps because of it) visual content is also more shareable. Visual building products marketing content such as photos, videos, infographics and even visual “memes” may prove effective within a campaign, on your social media platforms, and on your website.Here’s how to best leverage four types of visual content for building product marketing....
Results of the second annual PR Newswire/PR News Survey are in and they are both stunning and unremarkable. Stunning: more than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention. If just one minute of video communicates the equivalent of 1.8 million words of text and video is shared 1200% more than links and text combined, then why are so many of us still on the sidelines?
Unremarkable: less than 5% of overall PR budgets of those surveyed are devoted to video content. I mean, yeah, duh. That’s self-evident. If there’s no money in the kitty earmarked for visual content, then none will be created. But we have to do something about that, because visual content is what our audiences expect. It’s what they’re consuming on their phones, their tablets and their computers. Staying in step with audience preferences when it comes to content type is something PR can’t overlook.
According to 3M Corporation, 90% of information transmitted to the brain is visual. And on Facebook alone, our own research shows that photos generate 53% more likes than the average post.
Recent trends and studies are clearly highlighting a new wave of visual content consumption patterns. Even if you've never designed anything before, or never even dreamed of being a designer, in order to succeed in today's marketing world, you need to create visual content. And not having enough budget is no longer an excuse either, as improved technology and access to tools and software has made it more and more possible for mere marketing mortals to work on their design chops.
To help you get started with visual content, this post will specifically give you a helpful cheat sheet you can bookmark and reference when creating the cover photos for your business' various social media accounts....
Are you proud of your social media cover photos?
Do you want to find out how to improve them?
Your cover photo is the first thing anyone sees when they visit your social media profiles.
Make that first impression a positive one. In this article I’ll share tips to improve the quality and impact of your cover images today....
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A powerful picture is an incredibly efficient tool: The human brain can process an image in just a few milliseconds, so the right picture can spark someone's interest and convince a viewer it's worth exploring a new show in a single glance. Which is why, in 2014, Netflix began gathering consumer research specifically about the images on its service.
The research indicated that looking at images not only prompted users to watch content, but accounted for a whopping 82% of their time spent browsing (as opposed to, say, reading movie titles or descriptions). In other words, the images mattered almost four times more than the text describing the storyline. Members also spent only 1.8 seconds considering each title. "We know that if you don't capture a member's attention within 90 seconds, he or she will likely lose interest and move on to another activity," says Nick Nelson, Netflix's global manager for creative services. "Images become the most efficient and compelling way to help them discover the perfect title as quickly as possible."
Recently, Netflix—which is famously tight-lipped about its own data—has been doing experiments to better understand which images capture our attention and why, and shared some of its findings with Fast Company as well as in a post on its blog. The effort was both science and art: Data scientists analyzed user statistics, while creative teams considered the colors, emotions, and words that appear on pictures. The company tests several images for a single show or movie to try to discover what makes members click. Its first lesson was that images had to be high quality in order to draw viewers in. "We saw one clear thing," Nelson says. "Using better images to represent content significantly increased overall streaming hours and engagement."...
Do you create your own images for social media?
Are you happy with their performance?
With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results.
In this article you’ll find three tips to optimize your social media images for better online performance.
Last week, we published Marketer’s toolbox for creating amazing visual content, featuring 33 apps to easily create visual content like a graphic for a blog post, infographics, memes, gifs and videos. The post has been a massive hit with more than 8k reads in the last 7 seven days.
You might ask: has such visual content been effective for businesses? and to what extent?
So, we decided to search for some proven examples of how businesses really used visual content. In this post, we have tried to feature some businesses who have used different forms of visual content effectively. Hope these examples will inspire you to explore different channels of content marketing....
The eBook discusses the visual media era as whole, then seeks to help marketers adapt best practices. Generally, there is one overarching rule: Go mobile or perish. While the desktop is still used, its use is limited to particular tasks. To reach more people, think mobile first, desktop second.Included in the paper are 12 tips for best practices across a variety of media types and social networks. You can see them in the above slideshare or simply scroll below....
If you are marketing to teens (and college-age youths), the time has come to beef up your Instagram presence, as this recent SocialTimes article demonstrates. Here are tips for using Instagram to build your fan base and generate sales revenue, based in large part on what we learned during the successful launch of our sister company, Pro Stock Hockey.
A few quick stats on the company’s Instagram results to date: - 1,972 (highly relevant) followers
- 21,740 likes
- 260 likes/photo
- 99.9 acclaim value
- (BTW, Followers for Instagram is a great Instagram management app)...
New visual based social networking sites like, Tumblr, Instagram, Pinterest and Vine are exploding - is this the future of social media?Get your answer in this infographic courtesy of oracle....
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Practical tips on making your images more shareable.