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A woman being accosted by floating hamburgers, a man with an eyepatch holding an abacus, and an astronaut feeding a horse in a harem costume may seem like scenes out of a dystopian sci-fi novel, but they are not. They are examples of the bizarre world of stock photos, where images are as ridiculous as they are useless.
While these may be extreme examples, the fact remains that stock photos do not depict reality. They show a world of homogeneous families, smiling employees in offices, and couples frolicking on beaches at sunset. Consumers do not connect with these generic, out-of-touch images, and brands that use them risk coming off as generic and out-of-touch as well....
Some stock photos are patently ridiculous, ineffective and their time is long gone. Welcome to the era of user generated content.