Public Relations & Social Marketing Insight

Thinking about taking your content up a level?  Want to add more visuals but not sure where to start?

In this post I share some simple ways to level-up your visual content, no matter what level you are currently at.

One of the biggest reason marketers don’t try new things with visual content is that there are so many options available that even starting seems impossible.

To help break it down, I created a “visual hierarchy” to help you get started at the level most suited to you (and there’s an awesome Visual Content Booster to download if you scroll on down!). Here’s the Hierarchy:..

Everyone likes to say a picture is worth a thousand words, but those who do are really underestimating the value of a good visual.

For instance, Oreo was able to gain 1 million Facebook fans by posting creative images each day for 100 days as a part of a campaign for its 100 year anniversary. On Instagram, Heineken got customers to drink up its content by having users search for a certain individual in a crowd photo from the US Open for its “Crack the US Open” contest. And after Chegg targeted college students with promoted tweets featuring memes, the brand drove 13,000 purchases from Twitter users.

For more awesome examples and statistics about how brands are benefiting from good visual content, check out the rest of the infographic....

Why visual communication is arguably the best way to reach your audiences, and five tips for using images in your content...