Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Wanna know the deep, dark secret to getting people to share your images on social media?

Wanna know the deep, dark secret to getting people to share your images on social media? | Public Relations & Social Marketing Insight | Scoop.it
From 99designs.ca - February 11, 2017 4:47 PM

If you’re working to build up your social media presence, you know that images are essential to boosting your online engagement. In fact, content with images gets almost twice as many views. If you’re not sharing images your audience loves, you’re missing out on serious engagement.


You need visual content, but figuring how to get it can be a challenge.

  • Which images are best for your business?
  • How can you find or create them?
  • How can your images stand out among the avalanche of others on social media when Facebook alone sees more than 300 million images shared every single day?


In this post, you’ll get three great tips on how to up your social game so you can get more clicks, likes and follows. You’ll learn the elements of shareable images, what works on each platform, and design tips to create engaging images for social media....

Jeff Domansky's insight:

Practical tips on making your images more shareable.

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10 Types Of Awesome Visual Content Your Brand Should Be Creating Right Now | Design School

10 Types Of Awesome Visual Content Your Brand Should Be Creating Right Now | Design School | Public Relations & Social Marketing Insight | Scoop.it
From designschool.canva.com - January 28, 2016 7:32 PM

Basically, you could have the best, most interesting and engaging written content, and it could still get lost and ignored because it looks the exact same as every other piece of content. Visual content prevents this, though. Visual content gives you free reign to customise your message, use different techniques and mediums to get your message across, it’s really an infinitely useful tool.

So, as a part of our endeavour to make the whole design process smoother, simpler and easier for you, let’s discuss 10 types of visual content you can create right now to get that attention you and your brand deserve....

Jeff Domansky's insight:

Start with photos, inspiring quotes and move to branded images, infographics and more visuals that have big impact.

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Tom George's curator insight, January 28, 2016 7:33 PM

Some useful information.
Wendy V. Ampudia's curator insight, January 28, 2016 9:42 PM

"One picture is worth a thousand words"...indeed, that could be applied to every single context. For instance, I work in a condominium management office, and we usually have to post memos on the elevators. Residents' attention has been brought when those memos have pictures instead of a lot of words.

 

If you would like to effectively convey a message, you have to be very careful when picking the words and combing these with a compelling picture. That will help the receiver to understand better your message and also, will be more interesting for him/her.
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10 Visual Marketing Tips to Master Social Media Engagement

10 Visual Marketing Tips to Master Social Media Engagement | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - January 5, 2017 11:51 PM

What about e-commerce brands or other companies that drive engagement and sales through their social channels with visual content?

A 10x content post doesn’t really help there, but if visuals are more your style, then there are plenty of ways to 10x your social graphics to boost your content strategy and capture your audience’s attention in the middle of their browsing....

Jeff Domansky's insight:

Practical tips to improve your visuals and the impact of your content.

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How Visually Literate Are You? [Quiz]

How Visually Literate Are You? [Quiz] | Public Relations & Social Marketing Insight | Scoop.it
From blog.visme.co - December 19, 2015 5:23 PM

Just take a look at your social media feeds and you’ll see that even traditionally text-based platforms like Twitter have started to look more like image-based platforms such as Instagram and Pinterest.

Why?

Because 90% of the information we receive from the world is taken in with our eyes and is stored in our great memory bank of images. It’s not for no reason that 30% of the entire brain cortex is occupied by optic nerve fibers–much more than any of the other four senses.

To aid you in your mission to become more visually literate, we will go over the basics of visual grammar and provide some exercises to help you not only train yourself to really see the visual messages around you, but also learn the tools to create them yourself....

Jeff Domansky's insight:

Here's a thoughtful post about visual literacy by Nayomi Chibana at Visme.

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