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Scoop.it!
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules
Jeff Domansky's insight:
If it ain't visual, it ain't effective! 
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In response to sea changes in how people find, consume and share information, traditional media outlets are retooling their newsrooms and evolving their coverage. Despite the still-challenging economic environment, many outlets are investing heavily on people and technology, in order to deliver a news product that satisfies audience appetites for rich visuals, tablet-friendly design and up-to-the minute reporting. This begs the question: is PR content keeping up?
Jeff Domansky's insight:
Sarah Skerik wonders if PR is keeping up with the visuals trend like journalism is forced to do.
Jeff Domansky's curator insight,
November 5, 2013 11:25 PM
Chicago Sun-Times dumps pro photographers for reporters with iPhones. Bad move as visuals gain in importance. And say, asks Sarah Skerik, is PR keeping up with the new content visuals trend?
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The demand for visual news has changed the way the media reports the news. Digital PR can provide the images, audio and video for their websites.... a recent Q & A with top journalists and bloggers from major publications they all said that their editors demand visuals with every story. Why? Analytics of viewer behavior shows that when a story has images, video or charts to support and enhance the text, it can increase views by as much as 9.7x.The L.A. Times calls it “No story left behind.” All of them agreed that they use outside video. The only caveat was that the images and videos have to be original, good quality and relevant to the story. “Visual information reigns supreme, from video to images to infographics. Overwhelmingly, marketers plan to add more video to content marketing initiatives, necessitating increased investment in both technology and production resources. Marketers’ confidence in and reliance on content marketing is beginning to diminish their reliance on print and broadcast advertising, as well as public relations.” - Altimeter Group: Content, the new marketing equation Think like a publisher. Get your Digital PR team trained to produce excellent visual material that extends the story. And learn to do it fast. Work with the media and help them to tell stories that capture people’s hearts....
Jeff Domansky's insight:
Visuals create impact and PR needs to produce and manage visuals to enhance communication and results.
Video Marketing's curator insight,
August 28, 2013 12:35 AM
Excerpt...
What brought this about? A rapidly changing media landscape fueled by new technology: In the year 2000 - 46% of US adults used the Internet 5% had broadband at homeNo one was wirelessly connected10% were using the so-called “cloud”—or hosted applications and services delivered over the InternetWhile there were vigorous conversations going on in forums and message boards, there were no social networksConnections were slow and stationery and focused around your own computerFast forward to 2013: 85% of adults use the Internet.66% have broadband at homeTwo-thirds of those online use the “cloud”Connections are faster, mobile and focused on outside servers and storageThe Internet is the third most popular source for news, trailing behind local and national television, but ahead of newspapers and radio broadcastsAlmost two-thirds (61 percent) of people get news online and 68% have watched a video news story online. (Pew Research Center‘s Project for Excellence in Journalism)
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First it started with Twitter. Now other micro-sharing platforms, like Vine and Snapchat, are becoming a popular way to share content and communicate with friends, family, and online. Vine was acquired by Twitter and officially launched in 2013. It allows users to create looping six-second videos and share them via app only, much like Instagram (in fact, there's not even a user login on Vine's website).
As for Snapchat, it strives to make messaging and communication to friends and family easily through photos with captions that are deleted instantly once the recipient views it (however, the "instant deletion" part is under contention, especially because the iPhone can take screenshots). At the end of 2012, Snapchat users were sending 50 million photos a day.
In response to the large ballooning growth of Snapchat, Facebook created a Poke app that does much of the same thing, in just 12 days. These micro-sharing platforms make sharing photos and video faster than ever, but the question remains, can businesses use it? Here's how....
Jeff Domansky's insight:
Micro-sharing and visuals are huge and growing even more quickly. Great content marketing possibilities.
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It’s only August, but voting is already underway for the March 2016 South By Southwest (SxSW) Interactive conference. Long thought of as the breeding ground for new ideas and creative technologies, we can gleam industry insights from the SXSW Interactive Festival. This year, I decided not to wait until the conference to delve into the veritable buffet of groundbreaking panels vying for festival space. This year’s PanelPicker interface received more than 4,000 proposals, which is an all-time record!
Jeff Domansky's insight:
Visual storytelling in every form is more than a trend. It's a reality for content marketing.
kelvin dsuja's curator insight,
August 23, 2015 3:00 AM
Get Online Weeklyhostingdeals at one place! Huge list 
Nick Peperell's curator insight,
September 21, 2015 7:21 AM
Great to see Gifographics in the content mix. Do these add anything beyond the static infographic itself? Be interested to get others thoughts?
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Visual storytelling using photos and video has proven to be the most successful approach to social media marketing. The images that resonate with an audience and that get shared are images that have an emotive element, images that tell a story. The image the Obama campaign posted after the President was declared the winner is an excellent example of visual storytelling. It is the most retweeted tweet of all time, receiving over 640,000 retweets. All it took was three words, “Four more years,” and a candid photo. It was a hit is because it was the conclusion of a meta narrative: the whole world was following this story, familiar with it’s plot and characters and this photo was the third act....
Jeff Domansky's insight:
Why visuals work so well in storytelling...
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The iOS legion has been able to play around with Cinemagram since February of last year, but now it's finally time for Android users to also experience what the app's all about. And while there are certainly other animated applications on the platform that are somewhat similar, Cinemagram stands out from the majority due to its built-in social features -- think of it as an Instagram of sorts, where other users can easily comment on and keep up with your recent four-second creations.
What's more, the app allows other tidbits like special effects to be added to videos, while the ability to share these "GIFs on steroids" to Facebook, Twitter and Tumblr are also options within Cinemagram....
Jeff Domansky's insight:
Cool content marketing possibilities...and more cute cat and dog pictures and sharing LOL.
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Importance d'une belle histoire à raconter ...avec du contenu !
The emerging zeitgeist...
La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.