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Scoop.it!
In response to sea changes in how people find, consume and share information, traditional media outlets are retooling their newsrooms and evolving their coverage. Despite the still-challenging economic environment, many outlets are investing heavily on people and technology, in order to deliver a news product that satisfies audience appetites for rich visuals, tablet-friendly design and up-to-the minute reporting. This begs the question: is PR content keeping up?
Jeff Domansky's insight:
Sarah Skerik wonders if PR is keeping up with the visuals trend like journalism is forced to do. 
Scoop.it!
First it started with Twitter. Now other micro-sharing platforms, like Vine and Snapchat, are becoming a popular way to share content and communicate with friends, family, and online. Vine was acquired by Twitter and officially launched in 2013. It allows users to create looping six-second videos and share them via app only, much like Instagram (in fact, there's not even a user login on Vine's website).
As for Snapchat, it strives to make messaging and communication to friends and family easily through photos with captions that are deleted instantly once the recipient views it (however, the "instant deletion" part is under contention, especially because the iPhone can take screenshots). At the end of 2012, Snapchat users were sending 50 million photos a day.
In response to the large ballooning growth of Snapchat, Facebook created a Poke app that does much of the same thing, in just 12 days. These micro-sharing platforms make sharing photos and video faster than ever, but the question remains, can businesses use it? Here's how....
Jeff Domansky's insight:
Micro-sharing and visuals are huge and growing even more quickly. Great content marketing possibilities.
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Scoop.it!
The demand for visual news has changed the way the media reports the news. Digital PR can provide the images, audio and video for their websites.... a recent Q & A with top journalists and bloggers from major publications they all said that their editors demand visuals with every story. Why? Analytics of viewer behavior shows that when a story has images, video or charts to support and enhance the text, it can increase views by as much as 9.7x.The L.A. Times calls it “No story left behind.” All of them agreed that they use outside video. The only caveat was that the images and videos have to be original, good quality and relevant to the story. “Visual information reigns supreme, from video to images to infographics. Overwhelmingly, marketers plan to add more video to content marketing initiatives, necessitating increased investment in both technology and production resources. Marketers’ confidence in and reliance on content marketing is beginning to diminish their reliance on print and broadcast advertising, as well as public relations.” - Altimeter Group: Content, the new marketing equation Think like a publisher. Get your Digital PR team trained to produce excellent visual material that extends the story. And learn to do it fast. Work with the media and help them to tell stories that capture people’s hearts....
Jeff Domansky's insight:
Visuals create impact and PR needs to produce and manage visuals to enhance communication and results.
Video Marketing's curator insight,
August 28, 2013 12:35 AM
Excerpt...
What brought this about? A rapidly changing media landscape fueled by new technology: In the year 2000 - 46% of US adults used the Internet 5% had broadband at homeNo one was wirelessly connected10% were using the so-called “cloud”—or hosted applications and services delivered over the InternetWhile there were vigorous conversations going on in forums and message boards, there were no social networksConnections were slow and stationery and focused around your own computerFast forward to 2013: 85% of adults use the Internet.66% have broadband at homeTwo-thirds of those online use the “cloud”Connections are faster, mobile and focused on outside servers and storageThe Internet is the third most popular source for news, trailing behind local and national television, but ahead of newspapers and radio broadcastsAlmost two-thirds (61 percent) of people get news online and 68% have watched a video news story online. (Pew Research Center‘s Project for Excellence in Journalism)
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Chicago Sun-Times dumps pro photographers for reporters with iPhones. Bad move as visuals gain in importance. And say, asks Sarah Skerik, is PR keeping up with the new content visuals trend?