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In response to sea changes in how people find, consume and share information, traditional media outlets are retooling their newsrooms and evolving their coverage. Despite the still-challenging economic environment, many outlets are investing heavily on people and technology, in order to deliver a news product that satisfies audience appetites for rich visuals, tablet-friendly design and up-to-the minute reporting. This begs the question: is PR content keeping up?
Chicago Sun-Times dumps pro photographers for reporters with iPhones. Bad move as visuals gain in importance. And say, asks Sarah Skerik, is PR keeping up with the new content visuals trend?