Your new post is loading...
Visual storytelling using photos and video has proven to be the most successful approach to social media marketing.
The images that resonate with an audience and that get shared are images that have an emotive element, images that tell a story.
The image the Obama campaign posted after the President was declared the winner is an excellent example of visual storytelling. It is the most retweeted tweet of all time, receiving over 640,000 retweets. All it took was three words, “Four more years,” and a candid photo. It was a hit is because it was the conclusion of a meta narrative: the whole world was following this story, familiar with it’s plot and characters and this photo was the third act....
Why visuals work so well in storytelling...