Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Wanna know the deep, dark secret to getting people to share your images on social media?

Wanna know the deep, dark secret to getting people to share your images on social media? | Public Relations & Social Marketing Insight | Scoop.it

If you’re working to build up your social media presence, you know that images are essential to boosting your online engagement. In fact, content with images gets almost twice as many views. If you’re not sharing images your audience loves, you’re missing out on serious engagement.


You need visual content, but figuring how to get it can be a challenge.

  • Which images are best for your business?
  • How can you find or create them?
  • How can your images stand out among the avalanche of others on social media when Facebook alone sees more than 300 million images shared every single day?


In this post, you’ll get three great tips on how to up your social game so you can get more clicks, likes and follows. You’ll learn the elements of shareable images, what works on each platform, and design tips to create engaging images for social media....

Jeff Domansky's insight:

Practical tips on making your images more shareable.

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How Images Make Social Content More Shareable

How Images Make Social Content More Shareable | Public Relations & Social Marketing Insight | Scoop.it

Everyone likes to say a picture is worth a thousand words, but those who do are really underestimating the value of a good visual.


For instance, Oreo was able to gain 1 million Facebook fans by posting creative images each day for 100 days as a part of a campaign for its 100 year anniversary. On Instagram, Heineken got customers to drink up its content by having users search for a certain individual in a crowd photo from the US Open for its “Crack the US Open” contest. And after Chegg targeted college students with promoted tweets featuring memes, the brand drove 13,000 purchases from Twitter users.


For more awesome examples and statistics about how brands are benefiting from good visual content, check out the rest of the infographic....

Jeff Domansky's insight:

Here's why visuals matter and how to use them better.

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