Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Types Of Awesome Visual Content Your Brand Should Be Creating Right Now | Design School

10 Types Of Awesome Visual Content Your Brand Should Be Creating Right Now |  Design School | Public Relations & Social Marketing Insight | Scoop.it

Basically, you could have the best, most interesting and engaging written content, and it could still get lost and ignored because it looks the exact same as every other piece of content. Visual content prevents this, though. Visual content gives you free reign to customise your message, use different techniques and mediums to get your message across, it’s really an infinitely useful tool.

So, as a part of our endeavour to make the whole design process smoother, simpler and easier for you, let’s discuss 10 types of visual content you can create right now to get that attention you and your brand deserve....

Jeff Domansky's insight:

Start with photos, inspiring quotes and move to branded images, infographics and more visuals that have big impact.

Tom George's curator insight, January 28, 2016 7:33 PM

Some useful information.

Wendy V. Ampudia's curator insight, January 28, 2016 9:42 PM

"One picture is worth a thousand words"...indeed, that could be applied to every single context. For instance, I work in a condominium management office, and we usually have to post memos on the elevators. Residents' attention has been brought when those memos have pictures instead of a lot of words.

 

If you would like to effectively convey a message, you have to be very careful when picking the words and combing these with a compelling picture. That will help the receiver to understand better your message and also, will be more interesting for him/her.

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How to Use Visual Marketing to Leave Your Competition in the Dust

How to Use Visual Marketing to Leave Your Competition in the Dust | Public Relations & Social Marketing Insight | Scoop.it

Creating visuals for your blog and/or social media may seem like a daunting task but I’m going to break down some of the ways you can use visual marketing to leave your competition in the dust.

These tactics will use design programs and apps that are easily accessible to everyone and you’ll be able to learn how to use them.


Instead of being overwhelmed by creating visual content, I’m going to help you learn to love this part of your blog or social media tasks. Get ready to unleash your creativity and fire up your visual content!...

Jeff Domansky's insight:

The visuals matter and here's how to make the most of your visuals.

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How Visually Literate Are You? [Quiz]

How Visually Literate Are You? [Quiz] | Public Relations & Social Marketing Insight | Scoop.it

Just take a look at your social media feeds and you’ll see that even traditionally text-based platforms like Twitter have started to look more like image-based platforms such as Instagram and Pinterest.

Why?

Because 90% of the information we receive from the world is taken in with our eyes and is stored in our great memory bank of images. It’s not for no reason that 30% of the entire brain cortex is occupied by optic nerve fibers–much more than any of the other four senses.

To aid you in your mission to become more visually literate, we will go over the basics of visual grammar and provide some exercises to help you not only train yourself to really see the visual messages around you, but also learn the tools to create them yourself....

Jeff Domansky's insight:

Here's a thoughtful post about visual literacy by Nayomi Chibana at Visme.

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