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Curated by Jeff Domansky
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google X ivyrevel design customized dresses based on data from your smartphone

google X ivyrevel design customized dresses based on data from your smartphone | Public Relations & Social Marketing Insight | Scoop.it
From www.designboom.com - February 9, 2017 12:47 AM

The H&M-backed fashion house ivyrevel has teamed up with Google and Mediamonks to push the boundaries of wearable technology to new limits. The trio have created the data dress: a personalized garment designed by collecting information from users via a smartphone app. Aptly named ‘coded couture,’ the app uses Google’s awareness API—a recent development for smarter applications.

 

Announed at Google’s I/O developer conference last year, the new API facilitates the collection of data such as where you are, what you are doing, and even the local weather. This can now be employed by applications to react more intelligently to the current situation of every user. Already famous for their philosophy of merging fashion with innovative technology, swedish brand ivyrevel’s new app uses this personal information collected by Google for a seemingly alternative purpose – to create bespoke dresses.

 

The application tracks its user’s daily activities, and translates the information into fabric form. The result? A data-driven dress that is tailored exactly to the needs of the wearer....

Jeff Domansky's insight:

Google x ivyrevel's new data-driven dress takes personal information from your smartphone to create a design that is perfectly tailored to your lifestyle.

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Ralph Lauren First Out Of Gate With Luxury Smart Shirt

Ralph Lauren First Out Of Gate With Luxury Smart Shirt | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - August 24, 2015 11:17 PM

For all the posturing that’s gone on surrounding wearable technology in recent years, there’s an unlikely front runner: Ralph Lauren is about to put its sexy black PoloTech on sale for $295, ready to transmit your every workout move straight to your iPhone.

While other companies, including Adidas, Athos and Victoria’s Secret, already market products using similar technology, the PoloTech is the first luxury fashion brand to enter the space, proving that technology doesn’t have to look dorky.

For more than a decade, tech and athletic companies have been tinkering with wearables that target “elite, and even professional, athletes,” says Angela McIntyre, research director at Gartner, who follows wearables and connected apparel. “What I get excited about is fashion-forward companies like Lauren even acknowledging that smart garments can move away from the more serious fitness buff to everybody, and into mainstream fashion.”...

Jeff Domansky's insight:

Wearables hit the mainstream. Can Walmart be far behind?

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This Stylish Wearable Tech Solves An Annoying Problem For Women

This Stylish Wearable Tech Solves An Annoying Problem For Women | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - June 13, 2014 11:03 AM
Ringly lights up or vibrates when you get a text.


The latest in wearable tech doesn't look much like tech at all. 


Ringly is an 18k-gold plated ring that connects with a smartphone to discreetly notify the wearer when she gets a call or text.


The idea is to incorporate tech into women's everyday accessories so that they can enjoy the moment without missing something important— even when they're not wearing pockets or holding a bag....

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Jeff Domansky's curator insight, June 13, 2014 11:48 AM

This product is a great example of wearable technology innovation. In the same way that Apple designs were paired with solutions, the Ringy acccomplishes both solution and a beautiful design. That'll be the only way forward for wearable success.
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How to Cash In on the Wearable Computing Boom

How to Cash In on the Wearable Computing Boom | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - December 23, 2013 11:31 PM

The famous line from Socrates that the unexamined life is not worth living has taken on a new meaning in the modern era. A wave of companies, many of them start-ups funded through sites such as Kickstarter and Indiegogo, is creating wearable electronic tracking devices for nearly every part of the human body, from brainwave-monitoring headbands to smart socks. And analysts expect the industry to explode over the next five years.


Retail revenue from wearable technology is predicted to jump from about $1.4 billion in 2013 to as much as $19 billion in 2018, according to a new study from Juniper Research. Here’s a quick industry snapshot. If you want in, move fast: There’s hardly any room left on the human body that isn’t about to be covered by a device....

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Jeff Domansky's curator insight, December 23, 2013 11:20 PM

From brainwave readers to exercise trackers, wearable devices are taking off--and creating a big opportunity for start-ups.
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Wearables: What are the customer engagement challenges and opportunities? | MyCustomer

Wearables: What are the customer engagement challenges and opportunities? | MyCustomer | Public Relations & Social Marketing Insight | Scoop.it
From www.mycustomer.com - October 19, 2015 2:11 AM

YouGov estimates that there will be 6.1 million wearable device owners in the UK by the end of 2015 and Juniper research predicts that wearable devices will generate $53.2 billion in global retail revenue by 2019. So what does this growing area of technology mean for marketers and their relationships with customers?


What’s interesting is that out of all of the wearable devices, smartwatches are expected to generate the highest adoption and spur the trend. Smartwatches are expected to replace fitness devices as the most purchased wearables category by 2017. Apple is the latest tech giant to make a play in this market and recently unveiled an update to its Apple Watch where third party apps can now be downloaded in isolation from the iPhone. Recently voted top of the ‘CoolBrands’ list, it’s likely that Apple’s foray into the smartwatch market will drive consumers to lust after the wearable tech trend....

Jeff Domansky's insight:

How can brands engage customers on wearable devices? Challenges ahead!

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Jeff Domansky's curator insight, October 19, 2015 2:27 AM

How can brands engage customers on wearable devices? Challenges ahead!
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wearable marketing

wearable marketing | Public Relations & Social Marketing Insight | Scoop.it
From marketoonist.com - July 28, 2015 10:47 AM

I heard recently that the average person checks their mobile 150 times a day. From a marketer’s perspective, that’s a lot of potential touch points — both in collecting data and in messaging. But it pales in comparison to the staggering world of wearables.


Technology is giving unparalleled access for marketers to understand consumers, and to reach them in a highly relevant and targeted way. But we’re going to be in the Wild West for a while. It’s not clear what marketing will be welcome and what will be considered invasive. There’s a fine line between relevant and creepy. If you think retargeting ads that follow you across the web after viewing a lamp on Amazon are annoying, just wait for when wearables are mainstream....

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Tom Fishburne wonders if it's wearout or wearables in this Marketoon.

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Jeff Domansky's curator insight, July 28, 2015 10:34 AM

Tom Fishburne wonders if it's wearout or wearables in this Marketoon.
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CES 2014: Toronto’s InteraXon makes wearable tech splash

CES 2014: Toronto’s InteraXon makes wearable tech splash | Public Relations & Social Marketing Insight | Scoop.it
From ca.finance.yahoo.com - January 9, 2014 12:46 PM

When the principals behind InteraXon headed to the Consumer Electronics Show for the first time in 2011, all they really had was an idea. It was an offbeat one to be sure, since it took the form of a headband that allowed wearers to control things with just the power of their thoughts. Now, three years later, the Toronto-based startup has millions of dollars in funding and 20 staff members supporting a sizeable booth at the annual Las Vegas techno-circus in the build-up to their first-ever product launch.


They’re all sporting a Muse, the company’s new brainwave-controlled relaxation-aid headband, which is launching this spring for $299. The booth itself is notable since it hosts a big, inflated plastic igloo. That’s not so much a symbol of the company’s Canadian-ness, but rather a necessary respite from the noisy show floor, where attendees can use Muse to calm their minds....

Jeff Domansky's insight:

Looks like the Jetsons arrived at CES 2014 LOL. Cool wearable technoloogy though.

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Samsung wearable technologies shaking up industry

Samsung wearable technologies shaking up industry | Public Relations & Social Marketing Insight | Scoop.it
From vr-zone.com - December 23, 2013 11:11 PM

Korean electronics manufacturer Samsung powerhouse is expanding research and development into AMOLED technology that can be used in wearable clothing and flexible electronics.  The AMOLED industry is going to quickly evolve into a multi-billion-dollar industry by 2020, because of high global demand from numerous computer companies.


Samsung’s focus on wearable technology will involve using the new-generation “stretchable” AMOLED display, as the company realizes the traditional smartphone market is becoming saturated.  Samsung and rival LG are the only two companies able to manufacture curved displays on a wide-scale, as other companies trying to catch up.  If the smartphone industry is reaching a higher saturation point, being able to implement AMOLED into future products could give Samsung and LG a significant edge.

Jeff Domansky's insight:

Samsung wants the younger generations to grow up with wearable technology that have major potential in high fashion and regular street apparel. Keep an eye on this trend.

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Jeff Domansky's curator insight, December 23, 2013 11:09 PM

Samsung wants the younger generations to grow up with wearable technology that have major potential in high fashion and regular street apparel. Keep an eye on this trend.
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