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Asia Pacific was home to 34% of the worlds, connected wearables last year. It is estimated that by 2025, the global wearable technology market will be worth some 70 billion U.S. dollars. So far, fitness and health related functions are dominating the space, as well as devices that can form linkage to functions currently available in a Smartphone, such as GPS. But is this just a playground for the big tech companies and early adopters? Or is this a significant shift in the way we will lead our lives?
The key question this piece of market research aims to discover, is whether or not we actually know our consumers well enough, in terms of their acceptance and expectations of such products. Are consumers in Asia Pacific playing catch up, or are they actually leading this trend in consumer wearable technology? How can marketers and manufacturers succeed in this area?...
Why the gap between awareness and adoption of wearables?