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Wearable tech will not only provide brands with more access to their ideal target audience but it will also produce vital communications information, allowing brands to customize their messaging, target audience individually based on the available rich data aggregated by these new devices.
Being this close is an advertiser’s sweetest dream, but it’s important to keep in mind that the conversation needs to change once again and to be consistently reminded of the need of user privacy. What wearable tech can do for your brand and how your advertising may need to change?...
Wearables present interesting advertising and marketing challenges ahead.