Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Internet of Things & Wearable Technology Insights
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Wearables have got some work to do this year

Wearables have got some work to do this year | Public Relations & Social Marketing Insight | Scoop.it

It’s a wait and see moment for wrist-worn devices. After a few years of betting heavily on the space, this most recent CES didn’t offer much; save for two or three smartwatch announcements, some partnerships and a couple of middling bands, the industry seems to have largely shifted its focus toward the connected home and the seemingly attainable dream of sticking Alexa in everything.


Some of the hesitation on the part of manufacturers no doubt owes much to the delay of Android Wear 2.0 — which really couldn’t have come at a less opportune time, missing both the holiday rush and the biggest tech show of the year. The latest version of Google’s wearable operating system is due out next month — likely February 2.


When it arrives, it’ll greet an industry licking its wounds. The disappointing CES was really par for the course following a fairly lackluster — and in some cases toxic — 2016....

Jeff Domansky's insight:


Wherefore wearables? Seems to be wait-and-see according to the experts.



Jeff Domansky's curator insight, January 22, 2017 12:46 PM

Wherefore wearables? Seems to be wait-and-see according to the experts.

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Why The Fashion World Hates Wearables

Why The Fashion World Hates Wearables | Public Relations & Social Marketing Insight | Scoop.it
Wearables are one of the most exciting developments in technology, and have inspired the fashion industry in some intriguing ways. But there’s still plenty of skepticism about everything from battery life to appearance. Some even wonder if computers strapped to our bodies 24/7 could have adverse health effects (although, to be fair, it’s hard to see how wearables would be any different from an iPhone in that regard).


TO PUT IT BLUNTLY, WEARABLES ARE STILL UGLY.
Wearables are taking time to gather momentum. Google Glass was disbanded, and Apple hasn't disclosed how many watches it is selling. Even if sales are stronger than analysts estimate, the Watch hasn't exactly gotten glowing reviews. Even the most favorable reviews suggest it is not a device for "tech novices." Walt Mossberg at Re/Code went further, dubbing one wearable a "celibacy band."

If the people who test gadgets for a living are having trouble adapting, it’s safe to say we still have a few years before wearables will be relevant to typical consumers, much less those who care about looking stylish....

Jeff Domansky's insight:

Impractical, mostly ugly and expensive. After all the hype, are wearables losing their wind? 

Jeff Domansky's curator insight, January 8, 2016 9:58 PM

Impractical, mostly ugly and expensive. After all the hype, are wearables losing their wind? 

lundí's curator insight, March 4, 2016 8:07 PM

Impractical, mostly ugly and expensive. After all the hype, are wearables losing their wind?