Public Relations & Social Marketing Insight

The field of search engine optimization continues to evolve at an alarming pace; SEO techniques that defined last decade are now considered outdated. You position in search engine results pages have a major role in determining how popular your business will be.

Only when your website has visitors would you be able to increase revenues and sales and hence derive a high return on your marketing investment.

Fortunately, there are many effective tactics that can help you to preserve search friendliness as well as increase website and brand visibility. Being at the top of results pages will bring more users to your site, to learn more about your products, services or other information your site offers.

Web design concepts are important to ensure our site looks good once visitors land in your pages. They determine how fast and how easy it will be for users to find what they need once they are there. By employing SEO-friendly web design, you can get the best of both worlds.

The following are ten tips to show you how to build web pages that rank highly...

When The New York Times announced that they had lost half the traffic to the nytimes.com homepage in just two years (80 million visitors), the Internet collectively mourned the “death of the homepage.” Other publishers like GQ, and brands alike,  have seen their homepage traffic steadily decline as more users visit their site via article/content pages, bypassing the homepage altogether. Some even say that Snapchat killed the homepage. Well, it’s true.

The homepage is no longer the primary point of discovering brands, their content and products on the Web, as social sites have replaced them as the new entry point.The homepage is not dead, however, it just needs a revamp for social Web. Here are four ways to make the homepage a destination again....

A total site redesign is a tricky thing. At some point, you must redesign your site, but when you do, you run the risk of your traffic dropping off. Redesigning a site is one of the biggest SEO challenges that a company can face.

What’s going to happen once the site is officially launched? What will happen with any 404s? How will the site perform in the search engines? What about existing links to nonexistent pages?

If you are currently redesigning your site or planning on a full site overhaul in the future, here’s what you need to know:...