Public Relations & Social Marketing Insight

Banner ads – we see them everywhere.

Normally they’re bright, flashy, and encroach on your internet experience. We’ve all tried our best to become immune to them. It’s safe to say they’ve got quite a bad rap.

In actuality, web banner ads are great tools to spread a message to a large audience. But with so many terrible examples of banner ads pummeling us every day, how do you stand out (in a good way) and really make an impression?

To save you some time, we’ve taken the liberty of curating 50 great examples of web banner advertisements to help and inspire you to create your own....

After my article on using neuroscience and psychology to boost your social media marketing, I thought a follow-up was warranted, this time for website and landing page conversions.

The psychology of web design has been a highly tested field, including relaying on triggers to entice users to complete an action. There are several different forces behind human behavior, like the classic FOMO (“fear of missing out”), curiosity, and the use of color to convey a message or feeling.

The following triggers are proven ways to increase action on your website....