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Are you in the process of choosing a colour scheme for your new website? Perhaps you’re wondering if your existing colour scheme is right for you?
Iconic Fox share their guide to colour and branding in this infographic....
Jeff Domansky's insight:
Learn the psychology of color and design. 
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Colors are the heart of any advertisement that decides how successfully it will promote your brand, merchandise or services. The power of color schemes should not to be underestimated. If used creatively, even the simpliest colors can not only boost the ability to advertise but also improve the time a user spends on a website averagely. However, choosing the wrong color schemes can be disastrous to say the least and can drown any product or service, regardless of how big it is or what it brings to the table. For example, some advertisers choose flashy colors to capture the attention of their target audience. Although they may succeed in getting the heads turn in their direction, the audience will lose interest in the long haul. This eventually ends up damaging brand image and reputation of the business.In this article, we will cover which types of color schemes to avoid in online advertising. I’ve gathered a list of “NOT TOs” along with an alternative methods for you to try....
Jeff Domansky's insight:
Colors will make or break your website design. Read and learn how to put color theory to work for biggest impact.
Yu PANG's curator insight,
December 6, 2016 5:28 AM
Which Colors to Avoid in Web Design –#WebDesign Tips & Tricks
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Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time. So, the bottom line is: use the right colors, and you win....
Jeff Domansky's insight:
Color counts and Neil Patel shows why and how to make it get results. Valuable advice for designers and marketers. Recommended reading! 10/10
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The art and psychology of color is a deeply intimate thing. Color affects us daily, from the moment we wake, throughout our day, and well into our evening. This connection to color, and the emotions it evokes plays a big part in how we design as educators, marketers, and brand storytellers. What Is The Psychology Of Color? Color psychology is the science of how color can affect human behavior. This field is a broach branch within psychology and can be very complicated. Humans interpret color based on their personal color preferences, but there are also stereotypical ideas and color associations that affect consumer preference. The combination of the two leads to color and color choice playing a large role in brand marketing and strategy....
Jeff Domansky's insight:
Want to know about the art and psychology of color? Good learning.
Katiuska Zeballos's curator insight,
March 14, 2021 2:40 PM
Es innegable que el color afecta nuestras emociones, nos evoca recuerdos y genera asociaciones, pero cómo impacta el color en el consumidor depende de muchas variables que el autor menciona, como las preferencias personales, las diferencias culturales y sobre todo el contexto en el que se encuentra.
Los estudios de psicología del color ayudan a tomar decisiones al momento de diseñar una marca, pero no son absolutos, es importante tomar en cuenta otros factores involucrados en la comunicación de esa marca.
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The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. At Help Scout we believe the problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage. Green Lantern can’t turn lemons into lemonade and I’m left equally unequipped to make smart decisions about the spectrum which shades our world. But why is such a potentially colorful conversation so unwaveringly shallow?...
Jeff Domansky's insight:
The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow?
Gerald Sifringer's curator insight,
September 13, 2016 11:39 AM
Interesting when you want to design your logo for example |
Learn the psychology of color and design.