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Are you in the process of choosing a colour scheme for your new website? Perhaps you’re wondering if your existing colour scheme is right for you?
Iconic Fox share their guide to colour and branding in this infographic....
Jeff Domansky's insight:
Learn the psychology of color and design. 
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One of the most fun things to do in design is swirling the latest color trends into your work. Color is a fascinating topic, and even a generator that understands color theory has recently been invented. Because they mean different things, companies also actively use color in their brand designs to encourage feelings and behaviors from customers. However, in different cultures, color theory isn’t all black-and-white. In this delightful infographic, SilverDoor describes color associations of different cultures, adding contrast to the way you think. Telling a person from another part of the world that you’re “feeling blue” may mean something entirely different to them. Is your favorite color offensive to another culture? Find out in the infographic below....
Jeff Domansky's insight:
Surprising meaning of colors in other cultures.
Michelle Harris's curator insight,
April 13, 2017 1:20 PM
Very interesting article that I wish I had read years ago. Happy reading.... 
rodrick rajive lal's curator insight,
April 14, 2017 1:09 AM
Strangely enough, colours have different meanings in different cultures! In India, white used to be the colour worn by widows in mourning, while in the West, black is the colour preferred by those in mourning. On the whole, however, most colours have the same meaning across most cultures. Green might be the symbol for agriculture. 4
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Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time. So, the bottom line is: use the right colors, and you win....
Jeff Domansky's insight:
Color counts and Neil Patel shows why and how to make it get results. Valuable advice for designers and marketers. Recommended reading! 10/10
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Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate. Are you aware that colors impact how one thinks and behaves? In fact, color ads attract 42 percent more attention than those in black and white. This holds true even outside the realm of social media and into print marketing. Prospects hold on to colored business cards 10 times longer than standard white cards.
Jeff Domansky's insight:
Here's a look inside the world of color theory.
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Colors are the heart of any advertisement that decides how successfully it will promote your brand, merchandise or services. The power of color schemes should not to be underestimated. If used creatively, even the simpliest colors can not only boost the ability to advertise but also improve the time a user spends on a website averagely. However, choosing the wrong color schemes can be disastrous to say the least and can drown any product or service, regardless of how big it is or what it brings to the table. For example, some advertisers choose flashy colors to capture the attention of their target audience. Although they may succeed in getting the heads turn in their direction, the audience will lose interest in the long haul. This eventually ends up damaging brand image and reputation of the business.In this article, we will cover which types of color schemes to avoid in online advertising. I’ve gathered a list of “NOT TOs” along with an alternative methods for you to try....
Jeff Domansky's insight:
Colors will make or break your website design. Read and learn how to put color theory to work for biggest impact.
Yu PANG's curator insight,
December 6, 2016 5:28 AM
Which Colors to Avoid in Web Design –#WebDesign Tips & Tricks
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Color is everywhere. Our mind is engaging with different colors on a consistent basis, and associates them with different things. A study titled Impact of Colors in Marketing describes how researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product). But although we are so familiar with colors, there is a large spectrum of uncertainty when it comes to using color for art and design. When we talk about web or graphic design, color might be the single most important choice. The right color decision is the foundation for a beautiful, engaging and seamless design. However, the wrong color choice can destroy a design, even if everything else is there. Let’s look at an example. The image below features the exact same infographic – the same content, the same hierarchy, the same positioning of elements....
Jeff Domansky's insight:
Color is a strategic as well as a creative decision. Learn more in this useful overview of color theory.
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Learn the psychology of color and design.