Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Craft the Best Damn E-commerce Page on the Web - Whiteboard Friday

How to Craft the Best Damn E-commerce Page on the Web - Whiteboard Friday | Public Relations & Social Marketing Insight | Scoop.it

Howdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I'm the founder of Moz, and today I want to talk with you about how to craft the best damn ecommerce page on the web. I'm actually going to be using the example of one of my very favorite ecommerce pages. That is the Bellroy Slim Wallet page. Now, Bellroy, actually, all of their pages, Bellroy makes wallets and they market them online primarily. They make some fantastic products. I've been an owner of one for a long time, and it was this very page that convinced me to buy it. So what better example to use?

So what I want to do today is walk us through the elements of a fantastic ecommerce page, talk about some things where I think perhaps even Bellroy could improve, and then walk through, at the very end, the process for improving your own ecommerce page....

Jeff Domansky's insight:

Rand Fishkin reviews e-commerce page best practices and offers valuable tips.

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Web Design Inspiration: Product Pages - Web Design Ledger

Web Design Inspiration: Product Pages - Web Design Ledger | Public Relations & Social Marketing Insight | Scoop.it
The holidays are here and that means one thing for a majority of users, shopping. For a web designer working on a retail website, that means a variety of things.


One of the most important is design, eRetailers invest in making an online shopping experience a similar if not a better experience than that of a brick and mortar location. With online retail, there is a unique opportunity to not only design the best was to present the product and providing a great user experience.

Below are a couple of great examples online retail merchandising from around the web.

Jeff Domansky's insight:

Creativity with your coffee. Excellent examples of product page design to help you up your e-commerce game.

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5 Ways to Improve Checkout Page Conversions Using Psychology

5 Ways to Improve Checkout Page Conversions Using Psychology | Public Relations & Social Marketing Insight | Scoop.it
In this article, I’m going to show you how you can use the power of psychology, to become an outlier when it comes to cart abandonment statistics.


Once you know how to fix your website’s checkout issues, you will be able to massively improve the amount of online revenue your business generates.


Let’s take a look at what can be done.... 

Jeff Domansky's insight:

Is check out abandonment a problem on your e-commerce site? Neil Patel shows how to minimize the problem.

Marco Favero's curator insight, September 21, 2015 2:37 AM

aggiungere la vostra comprensione ...

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22 eCommerce Websites With Extremely Creative Designs

22 eCommerce Websites With Extremely Creative Designs | Public Relations & Social Marketing Insight | Scoop.it

If you want to sell online, then having a perfectly optimized website with a creative design is essential for attracting more customers!

Whether you have a huge online shop or you’re just a small business trying to sell a couple of products, these 22 eCommerce websites will surely inspire you!

In this list you will find both large and small websites, from famous and less popular brands as well. Also, there are various niches presented here, from fashion, furniture and electronics, to accessories, beauty and health shops!

These eCommerce website templates use various types of platforms. Some of the eCommerce platforms used here are OpenCart and WooCommerce....

Jeff Domansky's insight:

Lots of good choices for e-commerce templates.

Thomas Rekem's curator insight, March 17, 2016 7:53 AM

Lots of good choices for e-commerce templates.

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How to Design an eCommerce Store to Maximize Conversions (13 Strategies)

How to Design an eCommerce Store to Maximize Conversions (13 Strategies) | Public Relations & Social Marketing Insight | Scoop.it

eCommerce is about making sales. Period. That means if you own an eCommerce website, maximizing conversions should always be one of the top items on your to-do list. Today let’s look at a few ways you can improve the conversion rate on your eCommerce site.

Search the web, and you’ll find all kinds of advice about how to “improve conversions.” Let’s focus on the ones that are important in eCommerce....

Jeff Domansky's insight:

13 tips to help you design and build a better e-commerce site.

Mike Allen's curator insight, November 20, 2015 8:26 AM

good article for retailers and e-commerce psychology basics

John Norman's curator insight, November 20, 2015 5:02 PM

Ryan's article provides a number of useful strategies to use when implementing an e-commerce solution. Otherwise it's a great checklist to use against your existing site , just as I have done.

Robert Gosselin's curator insight, January 3, 2016 4:08 PM

Voici 13 références stratégiques pour vous assurer que vos fournisseurs font du bon boulot avec votre site #eCommerce