Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Learn to pair Google web fonts with this classic art-inspired guide

Learn to pair Google web fonts with this classic art-inspired guide | Public Relations & Social Marketing Insight | Scoop.it

There are several nifty ways to go about pairing fonts for your design projects, including this machine learning-based tool and this Tinder-style app. But if you just want to see some great combinations, you’ll want to check out this excellent guide by designer Lou Levit.


It features 50 top-notch pairings that draw from Google’s extensive web font collection – so you can grab all the typefaces you like for free, and use them on web design projects – and they’re matched with beautiful classic art.


The pairings are organized and navigable by font style and mood (choose from Modern, Striking, Eccentric, Classic, Minimal, Neutral, and Warm). That’s handy for quickly finding a combination that suits your needs, whether it’s to professionally present information or announce an event. Plus, you can download the entire guide as a PDF.


Find the guide, as well as tips on pairing fonts and the handy PDF, over at ReliablePSD.

Jeff Domansky's insight:

This excellent guide by designer Lou Levit depicts 50 gorgeous font pairings along with beautiful classic works of art. Find the right one for your project.

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5 Killer & Easy To Forget Web Design Basics

5 Killer & Easy To Forget Web Design Basics | Public Relations & Social Marketing Insight | Scoop.it

Web Design Basics
Love these five web design basics:

* Learn TYPE Design.
* Pick Great Fonts That Fit Your TONE.
* Pick 3 Color Palette & STICK TO IT.
* Photos = RIGHT SIZE.
* When In Doubt, Give It SPACE.

This last tip is our favorite. Nothing we hate more than claustrophobic web design. Problem is claustrophobia is easy to create. We all WANT to do so much.

When I was an Ecommerce Director we studied our links carefully. We found that 5% of our links received 90% of the clicks. That equation turned out to be a fractal. No matter how small we cut it, no matter how we shifted the design, a small % of the links dominated.

This means MOST of what WE, as designers, think is important isn't. We learned to be Google - Vicious about what we added. Adding meant something had to COME OFF the design. This strange User Interface math means you have more ROOM than you realize.

Find what matters and LINK IT. Design what matters and eliminate the flotsam and jetsam so you have SPACE around what matters since it is that SPACE that signals IMPORTANCE to your visitors.  .


Via Martin (Marty) Smith
Jeff Domansky's insight:

Awesome web design advice. Highly recommended.  9/10

Lori Wilk's curator insight, November 11, 2014 9:04 PM

Fabulous#design #advice from Marty Smith. It reminds me that when you are not an #expert in something, get someone who is to help guide your #success

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Typography And Font Deconstruction - The Logo Company

Typography And Font Deconstruction - The Logo Company | Public Relations & Social Marketing Insight | Scoop.it

Typography is associated with great design for web and print. However, it was not so long ago that typesetting for printing presses was the norm. During this era of typesetting, many technical terms evolved for the construction and makeup of fonts and layout. It was like a secret code for typesetters, where few outside of the industry had any knowledge of the terms being used.

 

The Logo Company has put together this clever graphic that decodes these technical terms associated with type and explains the meaning of each term in simple, plain English, that anyone can understand....

Jeff Domansky's insight:

The most complete description of typography and fonts I've ever seen. If you care about the craft of typography,  this is a good read.