Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Top 20 Inspiring Examples Of Ultra-Minimalist Websites

Top 20 Inspiring Examples Of Ultra-Minimalist Websites | Public Relations & Social Marketing Insight | Scoop.it

In terms of design, the minimalist aesthetic is the visual representation of this concept. Even if in the early days of this style it was very difficult for the designers to achieve its simplicity and clean lines, they have learned to “declutter” the visual to the point of it being the second nature. However, some of the designers take it a step further and cut out almost everything from the design.

Indeed, even if the latest web designs with loud color, trendy headers, and stunning imagery are really attractive, sometimes, it’s nice to see and admire the everlasting minimalist style. The ultra-minimalist websites in this list focus on composition and typography to create clean and simple visuals, and the naked designs are as beautiful as those full of glamour.

Jeff Domansky's insight:

Beautiful minimalist designs to admire.

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The Road To Resilient Web Design – Smashing Magazine

The Road To Resilient Web Design – Smashing Magazine | Public Relations & Social Marketing Insight | Scoop.it

Editor’s Note: In the world of web design, we tend to become preoccupied with the here and now. In “Resilient Web Design“, Jeremy Keith emphasizes the importance of learning from the past in order to better prepare ourselves for the future. So, perhaps we should stop and think more beyond our present moment? The following is an excerpt from Jeremy’s web book.


Design adds clarity. Using colour, typography, hierarchy, contrast, and all the other tools at their disposal, designers can take an unordered jumble of information and turn it into something that’s easy to use and pleasurable to behold. Like life itself, design can win a small victory against the entropy of the universe, creating pockets of order from the raw materials of chaos....

Jeff Domansky's insight:

Resilient Web Design is a short book written by Jeremy Keith. You won’t find any code to help you build better websites, but you'll find ideas and approaches. A long read but a good one for design ideas.

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Ultimate Guide to Color Contrast. 3 Things You Should Consider

Ultimate Guide to Color Contrast. 3 Things You Should Consider | Public Relations & Social Marketing Insight | Scoop.it

The colors you choose while designing a website, poster or any other type of image will have a huge impact on whether or not the overall design is successful. After all, there is a lot of psychology behind the colors that people are attracted to, and designers need to incorporate this into everything they do.

Color contrast plays a very valuable role, but it is often overlooked, undervalued and misunderstood. To avoid this problem, you must learn more about color contrast, including how and why you should use it. Once you go beyond the basics of knowing that red and orange aren’t good colors to create contrast but black and white are, you can begin to develop an enhanced aesthetic that will please clients and viewers.

Why is Color Contrast So Useful?
Color contrast, in a nutshell, provides visual intrigue and keeps viewers interested. Consider for a moment how boring it would be if an entire poster was made from one color or only included shades from the same color family. Although there are some instances when this does work from an artistic perspective, it’s not an approach that is likely to grab someone’s attention when they’re perusing store shelves, looking at movie posters or surfing the web. Therefore, it’s wise to use contrasting colors whenever appropriate....

Jeff Domansky's insight:

Interesting post on the importance of color contrast in your design.

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10 of the Best Modern Poster Designs to Inspire Creativity

10 of the Best Modern Poster Designs to Inspire Creativity | Public Relations & Social Marketing Insight | Scoop.it
Posters offer a diverse canvas for graphic designers, and some of the very best are not only beautifully designed but also inspiring and thought-provoking. There are hundreds of stunning poster designs that are instantly eye-catching, but we’ve narrowed this list down to a few of the most intriguing examples from the current decade. Whether you prefer to be bold or understated, you’re certain to find something here that will get your creative juices flowing.
Jeff Domansky's insight:

Deliciously creative posters. Recommended viewing. 10/10

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15 Best Web Design Inspiration 2017

15 Best Web Design Inspiration 2017 | Public Relations & Social Marketing Insight | Scoop.it

This best web design inspiration 2017 will let you know about the modern, creative and brilliant design. You can get fresh ideas to make yourself better.


Here’s a wonderful, creative and awesome collection of web design inspiration 2017.


Websites let people know about the brand, product, company etc. It helps people out to know about regarding thing. Feature, about, description is mentioned to give clear view.


Web design in any website does matter a lot because you’re not going to show feature and about only but are responsible for all engagement you made for viewers. So, keep in mind while selecting any design as it leaves good or bad impact....

Jeff Domansky's insight:

A great collection of designs for inspiration.

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9 cutting edge web design trends for 2017

9 cutting edge web design trends for 2017 | Public Relations & Social Marketing Insight | Scoop.it

These technologies have combined to create a huge shift in the web design paradigm, creating, most notably, a responsive (or increasingly mobile-first) design philosophy.


On the aesthetic side, 3 years ago flat design reigned supreme. And then Google introduced Material design, which brought us slightly out of abstraction. 2017 marks the year design takes one more step back into reality. Whether it’s through form, color choice or functionality, 2017 is a year of hybrids, where reality and technology collide to create a seamless browsing experience.


Here are the 9 web design trends we think are going to bridge that gap...

Jeff Domansky's insight:

From animated micro-interactions to split screens to gamification, these are the 9 web design trends we're predicting will be popular in 2017. Great reading and viewing!  10/10

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Skeuomorphism vs. Flat Design vs Material Design

Skeuomorphism vs. Flat Design vs Material Design | Public Relations & Social Marketing Insight | Scoop.it

It’s design vocabulary time! We know you’ve heard these two terms floating around: skeuomorphism and flat design. What do they mean?

 

They’re two contemporary designs trends that each have their own unique style and set of traits. Skeuomorphism creates a sense of familiarity by emulating materials, while flat design stays true to its medium, often feeling minimal and utilitarian.

 

These opposing styles create a major fork in the road for designers (especially those in UI design), and many projects begin with the question of which world to jump into. Luckily, we’re here to help answer that question with an in-depth look at each design style. We’ll also explore Google’s all-new design language, Material Design, which combines the aesthetic of both skeuomorphism and flat design....

Jeff Domansky's insight:

Design ideas: Skeuomorphism creates a sense of familiarity by emulating materials, while flat design stays true to its medium, often feeling minimal and utilitarian.

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Impressive creativity from Six designers | Society6

Impressive creativity from Six designers | Society6 | Public Relations & Social Marketing Insight | Scoop.it

This week's Six Pack features a vivid array of bold stylings from Pheist (Hamburg, Germany), Hector Mansilla (Ciudad Victoria, Mexico), Richard Vergez (Brooklyn, United States), Sarah Matuszewski (Ludwigsburg, Germany), Raluca Bararu (Bucharest, Romania) and Dylan Morang (Maine, United States)....

Jeff Domansky's insight:

A feast for creative eyes.

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The meaning of red around the world

The meaning of red around the world | Public Relations & Social Marketing Insight | Scoop.it

It’s the color of power and strength. As well as love and Disney romance. But the meaning of red goes way beyond fast cars and heart-shaped chocolate boxes. Through evolution, and thousands of years of human civilization, red has been used to tell stories, stir emotion and to get us to spend more money. Learn what the color means to different cultures around the world, and find out how to best use it for your business in our exploration of the color red.

In the beginning, there was red
Evolutionarily, red is a signal of heightened emotions, both good and bad. Think of our how our cheeks flush with anger when we’re upset, or how they blush when our crush pays us a compliment. In nature, the vibrant patterns of poison dart frogs help warn predators to stay away. And in reverse fashion it also attracts animals by serving as a signal of ripened fruit. Either way, the color red developed in nature in order to stand out.

Jeff Domansky's insight:

Red. It's the color of emotion and it can add emotion to your designs.

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How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | Public Relations & Social Marketing Insight | Scoop.it

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.


Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time.


So, the bottom line is: use the right colors, and you win....

Jeff Domansky's insight:

Color counts and Neil Patel shows why and how to make it get results. Valuable advice for designers and marketers. Recommended reading! 10/10

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5 Ways to Make Your Blog Post Interactive on the Cheap

5 Ways to Make Your Blog Post Interactive on the Cheap | Public Relations & Social Marketing Insight | Scoop.it

Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade.

 

Readers crave the dynamic nature of interactive digital content. An ion Interactive studymeasured the success and general feeling from marketers regarding interactive content. In terms of effectiveness, 93% of marketers say interactive media is great at educating buyers; 88% say it’s effective at differentiating brands, whereas static was found to be only 55% effective. Not convinced yet? Did you know that interactive content also drives 2X more conversions than static content?

 

Despite these numbers, many marketers shy away from interactive content. It might be because it has a reputation for being expensive and labor-intensive. But that is an unfair reputation. Creating interactive elements is, in fact, easy, fast and even free....

Jeff Domansky's insight:

Five ways to make your blog post more engaging and interactive for readers from HubSpot.

aitouaddaC's curator insight, March 6, 2016 3:55 AM

Five ways to make your blog post more engaging and interactive for readers from HubSpot.

rodrick rajive lal's curator insight, March 8, 2016 11:12 AM

Five ways to make your blog post more engaging and interactive for readers from HubSpot.

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6 Web Design Trends That Are Here To Stay

6 Web Design Trends That Are Here To Stay | Public Relations & Social Marketing Insight | Scoop.it

Web design thrives on two things: innovation and imitation.


Unfortunately, there's often a lot more of the latter. We all like to seize upon the latest trends, use them until they’re ubiquitous, and then look desperately for the next big thing. Think about sliders. They were all the rage a couple years ago. Today, they feel dated. What to do? Stop chasing microtrends, and start looking at the big picture. Here, we've isolated six web design ideas that are here to stay....

Jeff Domansky's insight:

Great look at six design trends worth noting.

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2016 Creative Trends - Shutterstock

2016 Creative Trends - Shutterstock | Public Relations & Social Marketing Insight | Scoop.it

See what the design world will look like this year with Shutterstock’s latest infographic.Global TrendsThe top four trends making an impact around the world.

Jeff Domansky's insight:

Here's a fascinating look at visual design trends from Shutterstock one of the world's leading stock photo services. Recommended viewing. 10/10

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Learn to pair Google web fonts with this classic art-inspired guide

Learn to pair Google web fonts with this classic art-inspired guide | Public Relations & Social Marketing Insight | Scoop.it

There are several nifty ways to go about pairing fonts for your design projects, including this machine learning-based tool and this Tinder-style app. But if you just want to see some great combinations, you’ll want to check out this excellent guide by designer Lou Levit.


It features 50 top-notch pairings that draw from Google’s extensive web font collection – so you can grab all the typefaces you like for free, and use them on web design projects – and they’re matched with beautiful classic art.


The pairings are organized and navigable by font style and mood (choose from Modern, Striking, Eccentric, Classic, Minimal, Neutral, and Warm). That’s handy for quickly finding a combination that suits your needs, whether it’s to professionally present information or announce an event. Plus, you can download the entire guide as a PDF.


Find the guide, as well as tips on pairing fonts and the handy PDF, over at ReliablePSD.

Jeff Domansky's insight:

This excellent guide by designer Lou Levit depicts 50 gorgeous font pairings along with beautiful classic works of art. Find the right one for your project.

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15 Inspiring Examples of Small Business Branding

15 Inspiring Examples of Small Business Branding | Public Relations & Social Marketing Insight | Scoop.it

While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to exploring new creative directions, and can move faster to implement them.

 

If you need some more convincing that working with small businesses can result in some stunning creative work, we've put together a list of 15 small business branding examples to get you inspired for your next project...

Jeff Domansky's insight:

Check out these stunning and unique examples of small business branding from HubSpot.

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Product Pages

Product Pages | Public Relations & Social Marketing Insight | Scoop.it
Curated directory of the best Product Pages
Jeff Domansky's insight:

Useful source for the best product page designs and inspiration.

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Web Design Agencies Websites: 26 Creative Web Examples | Graphic Design Junction

Web Design Agencies Websites: 26 Creative Web Examples | Graphic Design Junction | Public Relations & Social Marketing Insight | Scoop.it

Fresh, innovative, creative, minimalist award winning web design agencies websites for inspiration. Today we've selected 26 best web design agencies' websites.


Beautiful examples of Web Design Agencies websites for inspiration. These agencies are are using the latest technologies “HTML5,  CSS3  and  JavaScript” for their websites to create perfect and eye catching design. 


Let’s take a quick look at some amazing new web trends to keep in mind when designing your next website project.

Jeff Domansky's insight:

You're in for a creative treat with these 26 agency websites. Enjoy.

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15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups – Shopify

15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups – Shopify | Public Relations & Social Marketing Insight | Scoop.it

Lorem ipsum has become the industry standard for design mockups and prototypes. By adding a little bit of Latin to a mockup, you’re able to show clients a more complete version of your design without actually having to invest time and effort drafting copy.


But despite all its benefits, seeing the same random Latin text in every design can get a little boring for you and your clients. So if you have a client who’s got a sense of humour or if you’re just tired of going the traditional route in your mockups, here are 15 creative and funny lorem ipsum text generators that are sure to lighten the mood at any client meeting....

Jeff Domansky's insight:

Here are 15 creative and funny lorem ipsum type generators for your next mockup.

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28 of the Best Instagrams to Follow for Design Inspiration

28 of the Best Instagrams to Follow for Design Inspiration | Public Relations & Social Marketing Insight | Scoop.it

What if I told you you could visit an art gallery ... from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch?

 

If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.

 

And it's a jackpot for people who love browsing gorgeous design work. To help you narrow your search, I've carefully curated some of the best Instagrams to follow for design inspiration. I did my best to place them in categories -- illustration, graphic design, pop art and installation, color palettes, street art, photography, typography, and calligraphy -- although you'll notice some of their work could fall into a number of different lists. ...

Jeff Domansky's insight:

Check out this carefully curated list of the best Instagram accounts for beautiful illustration, graphic design, photography, typography, street art, and more. Great list!

donhornsby's curator insight, November 8, 2016 11:09 AM
We hope this list helped you find some new designers to follow. May your Instagram feed be much more beautiful for it!
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50 Beautiful Color Combinations (And How to Apply Them to Your Designs)

50 Beautiful Color Combinations (And How to Apply Them to Your Designs) | Public Relations & Social Marketing Insight | Scoop.it

One of the keys to making your design come alive is choosing just the right color combination.

 

Whether you’re attempting to evoke the feelings associated with a breathtaking landscape, a romantic sunset or a dynamic scene bursting with color, it takes a trained eye to bring together the perfect hues to drive your message home.

 

To save you some time and effort in your search for the ideal color combination, we’ve created a list of beautiful color schemes you can use in any of your projects.

 

These color presets are already available for you within Visme, so you can easily apply them to any of your own designs by simply clicking on the color combination of your choice, as seen below....

Jeff Domansky's insight:

An original selection of 50 color combinations you can use in your infographic and presentation design. Excellent resource, highly recommended! 9.5/10

Jeff Domansky's curator insight, October 14, 2016 10:40 AM

An original selection of 50 color combinations you can use in your infographic and presentation design. Excellent resource, highly recommended! 9.5/10

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How to create more fun and playful typography - 99designs

How to create more fun and playful typography - 99designs | Public Relations & Social Marketing Insight | Scoop.it

Good typography may be hard work, but designers shouldn’t forget to have some fun with it! While crafting fonts and typographic characters can sometimes feel stiff and overly mathematical, we want you to help you find the joy in creating more expressive and playful typography.

Of course, this approach is great for children-oriented design projects—but let’s not limit ourselves. After all… not every coffee shop, ice cream store and logo needs to look posh. Let’s find the more creative side of typography and get goofy!

In this article, we’ll spotlight some examples of playful typography and show you how to join in the fun with your own work....

Jeff Domansky's insight:

Lots of creative inspiration here  and tips on how to use fun and playful typography in your design..

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10 ways to make bright color pop in your next design - 99designs Blog

10 ways to make bright color pop in your next design - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

There’s no denying it… Bright, bold colors have been a huge trend this year—not only a 2016 web design trend, but across all mediums. This color palette is popular with good reason; when bright color pops in design, it can conjure excitement, joy and intrigue. For that reason, it’s a great skill to master as a designer.

There are many different ways to incorporate bright color into your designs. This article takes a close look at 10 different examples which accomplish just that. Enjoy!...

Jeff Domansky's insight:

Looking to add some design creativity to your blog? Lots of inspiration here. Recommended reading. 9/10

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100 Stunning Picture Quotes That Will Supercharge Your Creativity

100 Stunning Picture Quotes That Will Supercharge Your Creativity | Public Relations & Social Marketing Insight | Scoop.it

Picture quotes are one of the most pinned images on Pinterest.

The more visually striking your picture and quote combination is, the more shareable it will be. People can use them on social media, turn them into printable wall quotes, or download them as desktop wallpaper — that’s maximum visibility for you or your brand.

So whether you want to take your graphics to the next level or create your own for the first time, let’s go through some ways you can do the same for your quotes using some of the most eye-catching examples on the web....

Jeff Domansky's insight:

Lots of creative design ideas here with these picture quotes.

Stephania Savva, Ph.D's curator insight, March 29, 2016 4:58 PM

Lots of creative design ideas here with these picture quotes.

Sophie GAL's curator insight, March 30, 2016 6:54 AM

Lots of creative design ideas here with these picture quotes.

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11 of the Best Microsite Examples We've Ever Seen

11 of the Best Microsite Examples We've Ever Seen | Public Relations & Social Marketing Insight | Scoop.it
Enter the rise of microsites. Unlike regular websites, microsites tend to be rather simplistic and easier to navigate. This isn't to say they won't make you want to poke around for a while, though. In fact, the really great ones do just that. Ready to see a few use cases? Check out the list below for some great examples of microsites in action....
Jeff Domansky's insight:
Check out these examples of companies and individuals that created awesome microsites -- and why they were so good.
Marco Favero's curator insight, March 4, 2016 4:12 PM
Check out these examples of companies and individuals that created awesome microsites -- and why they were so good.
Sebastián Muñoz's curator insight, March 7, 2016 10:11 AM

Check out these examples of companies and individuals that created awesome microsites -- and why they were so good.

WikiBlinks's curator insight, March 9, 2016 2:48 AM
Check out these examples of companies and individuals that created awesome microsites -- and why they were so good.
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Creative Layout Ideas From 50 Beautiful Print and Digital Photo Collages – Design School

Creative Layout Ideas From 50 Beautiful Print and Digital Photo Collages – Design School | Public Relations & Social Marketing Insight | Scoop.it

Collages uses diverse imagery and styles to produce a beautiful image layout.

They’re often related to scrapbooks but they also find a lot of purpose in different spheres of web and print design. And while moodboards and home-made albums are made by hand, the majority of today’s collages can be created with design softwares, like Canva.

Current trends in collage design has lead to the creation of new better tools for building compelling image compositions. This article will guide you though a series of print & digital collage types, classified into 10 main groups....

Jeff Domansky's insight:

Creativity with your coffee: how to create collage compositions creatively.

Mike Allen's curator insight, February 7, 2016 12:49 PM

image and colour together are key priorities for 70% of the population