Public Relations & Social Marketing Insight
443.6K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Is Your Website Working? The Trick that Gets You More Calls | Business 2 Community

Is Your Website Working? The Trick that Gets You More Calls | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - June 3, 2013 3:03 AM

Go to the home page of your business website. Do it. Yes, right now. How long does it take you to locate your phone number? Okay, now, look at an interior page, like a product page or “About” page. How long did it take you to find your phone number then? Last test: find a smartphone or tablet and pull your website up. You guessed it – how long did it take to find your phone number here? If it takes you more than five seconds to locate your phone number in any of these scenarios, your website has a serious problem....

Jeff Domansky's insight:

One of those bits of advice where Homer Simpson would say "Doh!"

more...
Juan Gavasa's comment, June 3, 2013 10:45 AM
You are welcome!
Jeff Domansky's curator insight, June 3, 2013 5:51 PM

The tip that keeps on giving ROI... ;-)
Paweł Banaszak's curator insight, June 4, 2013 6:48 AM

Useful information when a clients starts asking questions about tengible results.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

6 Questions Your Prospects Expect Your Online Presence To Answer | Business 2 Community

6 Questions Your Prospects Expect Your Online Presence To Answer | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - May 10, 2013 10:03 AM

Online analytics can be fascinating. They can provide insight into the quality of your online content, let you know just how engaged your Twitter followers are or simply provide a timely ego boost. However, in amongst all the good news, bad news and insight, there are certain analytics that rarely change.

 

Wherever you go, from B2B service providers to fashion retailers, the most visited web pages are usually the same. The most visited page on almost every website is the “About” page. No matter what you sell, your website visitors, social media followers and online prospects all want to know about you. More than want to know, they actually expect to get information about you. There are common questions every prospect expects to have answered by your online presence....

Jeff Domansky's insight:

This post flags the importance of your About page and offers six critical questions your website must answer for visitors.

more...
Tom Fair's curator insight, May 11, 2013 3:12 PM

You can use this RIGHT NOW  to improve your Web presence!
Jeff Domansky's comment, May 11, 2013 3:48 PM
So glad it was useful Eventity. Comment appreciated.
Frank J. Papotto, Ph.D.'s curator insight, August 12, 2014 10:31 AM

 You will undoubtedly find that your company  is doing a great job answering these 6 questions if your organization is effective. Think about it.  Effective organizations have engaged employees, execute very well, are broadly aligned with their purposes and continually adapt to external conditions.  Customer service and product/service innovation will be responsive and timely,  employees will thoroughly understand what the company is all about and how it delivers on its mission; their sincere enthusiasm and dedication will make a strong case for  why customers should care....
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn