Public Relations & Social Marketing Insight

In 2015, Google introduced an algorithm update known as “Mobilegeddon” that prioritized mobile-friendly websites and was a wakeup call for marketers.

And yet, with customers increasingly mobile first, many brands still treat mobile visitors as mini desktop visitors.

Ericcson published a neuroscience study last year that found that the stress caused by using smartphones to find content and complete tasks on the mobile web is akin to watching a horror movie. They found that heart rate increases 38% with mobile content delays.

Mobile apps and responsive websites are looking - and working - better than ever, as designers come to terms with the parameters involved. Smaller screens, it seems, do not necessarily make for poorer experiences.