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...Do public relations executives and firms have websites that communicate differentiators instead of clichés, engage their readership (prospective clients for public relations firms and personal branding visibility for public relations professionals) and, most importantly, what is the main objective of a website in an overall digital strategy? My sense is that the website is dying a slow death as a centralized hub for branding. Contributing to this includes the availability of multiple social media platforms and the expense/effort, i.e. perpetual care, required to keep it fresh and up-to-date....
The amount of maintenance or perpetual care required to maintain a “proper,” updated, digital profile is significant. In other words, you must continually post new and fresh content to keep your readers engaged! What can you do to ensure that your investments in perpetually maintaining and updating your online content is “worth it” – that your ROI on all this effort it positive?...
