Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to create more fun and playful typography - 99designs Blog

How to create more fun and playful typography - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

Typographic characters don’t always need to come from font files. Many of today’s brilliant designs manifest typographic characters through drawing, squiggling and doodling.

Meet Shigeo Fukuda, a master of manipulating lines into playful concepts. In the example to the left, Fukuda creates the words, “The Sun”, from a playful and winding doodle of a power cord emerging from behind a minimal rendition of the sun.

How would you create playful typography from an illustration or drawing? Think about ideas like creating words like “health” from illustrations of vegetables. Or create a rendering of a word like “summer” out of illustrations of melting ice cubes.

Get playful!...

Jeff Domansky's insight:

Get a burst of design creativity from these fun fonts..

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Have You Heard of the Flat Lay or Boho Design Trends?

Have You Heard of the Flat Lay or Boho Design Trends? | Public Relations & Social Marketing Insight | Scoop.it
You’ve probably seen Flat Lay designs, even if you haven’t heard the term.  Flat Lay design refers to a shot of items lying flat on a table, floor or other surface, shot from above. You see these kinds of images on eCommerce sites and other websites frequently. The Flat Lay design trend is up 160 percent according to the just-released Creative Trends 2016 report by Shutterstock.


This fascinating report outlines a number of other visual and creative trends that Shutterstock predicts will be popular during 2016.


If you’re looking for design ideas for your website, social media headers, advertisements or other graphics — this is one report you need to check out....

Jeff Domansky's insight:

Several smart design ideas to refresh your website creatively. Recommended viewing. 9/10

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The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks

The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks | Public Relations & Social Marketing Insight | Scoop.it

What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?


If you're looking for a detailed guide to social media photo sizes -- including recommended dimensions, minimum and maximum dimensions, image scale, and more -- then this is it. 

The infographic below from Jamie Spencer of MakeAWebsiteHub.com is a great reference to bookmark or keep close-at-hand the next time you're creating an image for your social media profile. 

Jeff Domansky's insight:

Here's a very useful guide to social media visual sciences and structure. Recommended reading. 9.5/10

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50 Incredible Editorial Designs From Around The World – Design School

50 Incredible Editorial Designs From Around The World – Design School | Public Relations & Social Marketing Insight | Scoop.it
Designing newspapers, magazines and books has become particularly challenging as digital takes over most of our communications. While we must learn to adapt our concepts to various screen sizes, paper will always be an essential medium for creative expression.


Throughout this article, I’ll introduce 50 incredible newspaper designs (and the design lessons they bestow) to inspire your work....

Jeff Domansky's insight:

Creativity with your coffee. Recommended viewing for creatives, bloggers, marketers and PR.

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How to Make Custom Images for Your Blog Posts Without Hiring a Designer

How to Make Custom Images for Your Blog Posts Without Hiring a Designer | Public Relations & Social Marketing Insight | Scoop.it

The posts on this blog are typically 2,000 words long. Would you honestly read them if they were nothing but text? Sure, some of you would (and that’s amazing, thank you), but I could never blame anyone for not wanting to read a giant block of text.

This is why articles that include images get 94% more total views than articles that don’t.

Remember though, that stat is just an average. If you use images well, your traffic could increase even more.

It’s a win-win: you get more pageviews, and your readers get to enjoy reading more digestible content.

While social media isn’t the same as your blog posts, it illustrates the power of great images.

Posts on Facebook that include an image get 53% more likes than posts without an image. Additionally, they also make up 93% of the most engaging posts....

Jeff Domansky's insight:

Neil Patel offers more of his invaluable tips. Read on to see how to get the biggest bang by adding visuals to your social media. Recommended reading. 9/10

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6 Web Design Trends That Are Here To Stay

6 Web Design Trends That Are Here To Stay | Public Relations & Social Marketing Insight | Scoop.it

Web design thrives on two things: innovation and imitation.


Unfortunately, there's often a lot more of the latter. We all like to seize upon the latest trends, use them until they’re ubiquitous, and then look desperately for the next big thing. Think about sliders. They were all the rage a couple years ago. Today, they feel dated. What to do? Stop chasing microtrends, and start looking at the big picture. Here, we've isolated six web design ideas that are here to stay....

Jeff Domansky's insight:

Great look at six design trends worth noting.

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5 Ways To Utilize Image-Based Content Through The Buying Cycle

5 Ways To Utilize Image-Based Content Through The Buying Cycle | Public Relations & Social Marketing Insight | Scoop.it

When people arrive on your site, they will be forming their first impression within 50 milliseconds. They will then be deciding whether or not to stay on the site within 10 seconds.

This miniscule amount of time makes it hard to pull in new visitors with text or great offers. Customers are drawn in or repelled by your web page based upon appearance.

The importance of images and other visual content in website success has become even more apparent in recent years. Brands that already use custom visual content see conversion rates that are about seven times higher than other sites, according to an infographic from SocialMediaToday...

Jeff Domansky's insight:

Don't ignore the power of visuals. Columnist Jim Yu discusses ways you can take advantage of images and videos to convert customers.


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Visual Hunt

Visual Hunt | Public Relations & Social Marketing Insight | Scoop.it
High quality free photos in one place. We hunt for best free images from many online sources and pull them all together in one spot. Most of our photos are CC0 license (do whatever you want). Additionally we offer all Creative Commons and Public Domain photos from sources like Flickr and make it posible to embed them directly from our website.

Just start searching for images or inspirations and find high-resolution photos for your project. You can search and filter by color or check photos popularity on the Web (beta feature).
Jeff Domansky's insight:

VisualHunt is a valuable source for photos for commercial, free and creative Commons usage. It has one unique feature that is very useful for bloggers and marketers – ability to search images by color. Designers take note.

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Science of Great Content Marketing Visuals: How to Choose Best Fonts, Colors, Layouts

Science of Great Content Marketing Visuals: How to Choose Best Fonts, Colors, Layouts | Public Relations & Social Marketing Insight | Scoop.it

If you’ve been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images.

But, how much do you know about actually creating scientifically shareable images?

Turns out, there’s tons of actionable, research-backed advice on how to create social media images that get shared—the ideal colors, fonts, text, and more, all leveraging what we know about design, psychology and the Internet to get more shares and engagement. 

By the end of this article you’re going to be fully aware of how to make images that your readers can’t help but share. All backed by science....

Jeff Domansky's insight:

NewsCred offers practical tips in making your images more emotional and more effective.

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The Ultimate Social Media Image Size Cheat Sheet

The Ultimate Social Media Image Size Cheat Sheet | Public Relations & Social Marketing Insight | Scoop.it
Tired of chasing down sizes for images in your financial institution’s social media channels? Here’s everything you need for Facebook, Twitter, YouTube and Linkedin.
Jeff Domansky's insight:

Really practical, useful cheat sheet for social media visuals

Janett Lewis's curator insight, October 29, 2013 4:07 PM

This is nice to know if you are customizing all your social media backgrounds.