Public Relations & Social Marketing Insight

A majority of consumers don’t trust websites that suffer from security and usability issues, says Neustar in recently-released research [pdf], although inaccurate content is the most common complaint of those identified. Indeed, 91% of the more than 750 adults surveyed for the report said that they don’t trust websites that contain errors or mistakes.

Close behind, almost 9 in 10 (88%) reported not trusting websites that frequently go down (i.e. off-line and unavailable). Another usability issue relates to slow load times, with two-thirds saying they don’t trust websites that take too long to load....