Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Have You Heard of the Flat Lay or Boho Design Trends?

Have You Heard of the Flat Lay or Boho Design Trends? | Public Relations & Social Marketing Insight | Scoop.it
You’ve probably seen Flat Lay designs, even if you haven’t heard the term.  Flat Lay design refers to a shot of items lying flat on a table, floor or other surface, shot from above. You see these kinds of images on eCommerce sites and other websites frequently. The Flat Lay design trend is up 160 percent according to the just-released Creative Trends 2016 report by Shutterstock.


This fascinating report outlines a number of other visual and creative trends that Shutterstock predicts will be popular during 2016.


If you’re looking for design ideas for your website, social media headers, advertisements or other graphics — this is one report you need to check out....

Jeff Domansky's insight:

Several smart design ideas to refresh your website creatively. Recommended viewing. 9/10

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5 Ways To Utilize Image-Based Content Through The Buying Cycle

5 Ways To Utilize Image-Based Content Through The Buying Cycle | Public Relations & Social Marketing Insight | Scoop.it

When people arrive on your site, they will be forming their first impression within 50 milliseconds. They will then be deciding whether or not to stay on the site within 10 seconds.

This miniscule amount of time makes it hard to pull in new visitors with text or great offers. Customers are drawn in or repelled by your web page based upon appearance.

The importance of images and other visual content in website success has become even more apparent in recent years. Brands that already use custom visual content see conversion rates that are about seven times higher than other sites, according to an infographic from SocialMediaToday...

Jeff Domansky's insight:

Don't ignore the power of visuals. Columnist Jim Yu discusses ways you can take advantage of images and videos to convert customers.


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10 Ideas for Improving Your Business Website

10 Ideas for Improving Your Business Website | Public Relations & Social Marketing Insight | Scoop.it

Your small business website is the online face of your business. But what do you put on your site. Members of the small business community, this week, shared some helpful tips on building a better business website.


Via Daniel Watson
Jeff Domansky's insight:

Very practical tips to improve your business website.

brillianceinu's curator insight, February 1, 2016 7:50 PM

Your website must always be evolving to stay up on what your audience is seeking.

Paulo Martins's curator insight, February 2, 2016 3:45 AM

A lot of good hints that deserves your time, if you really want to improve the performance of your business website.

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25 Amazing Responsive Design Templates That Will Make You Mobile Friendly

25 Amazing Responsive Design Templates That Will Make You Mobile Friendly | Public Relations & Social Marketing Insight | Scoop.it

Responsive web design has been discussed for the last several years. And, there's a perfectly good explanation why. Responsive web design can be viewed as the welcome mat for a website, which has to satisfy visitors who are viewing the site on multiple devices.


However, when only 18 percent of the web (at most) are making use of responsive web design, there remains a lot of work ahead for website owners. If you want to improve the experience of your customers, boost your search engine ranking, and stay relevant, then you definitely should consider giving your site a responsive web design update. And, here are 25 templates to help get you started....

Jeff Domansky's insight:

Here are 25 terrific responsive web design and blogging templates to help you be more mobile friendly.

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