Public Relations & Social Marketing Insight

WhichTestWon encourages readers to guess which version of a page or ad performed better before they reveal the answer, and often the readers (mostly conversion optimizers) are quite evenly split. This time, 90% guessed that adding a small line of text to an ecommerce product page would increase sales. And, they were right.

So, despite the fact that almost all of these web marketers knew that the small change would help, very few websites actually use this approach.

So what was the powerful line of text?...