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The crystal clear message: Creating good content results in good residual traffic, sometimes known as the long tail. When traffic is purchased (think adwords) or pushed via social networks and social bookmarking sites (think referral traffic from other sites) traffic will come as long as it is pushed, driven. But when the buying and pushing stops, so does the traffic. Not so with good content that is on topic and created at the home site. It’s the content that keeps on giving, um, pulling. Content marketing is inbound marketing. And it can’t be beat long term....
A very surprising outcome and social proof of the impact of high quality content on inbound marketing and future website and blog traffic.