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Takeaway.
Done right, your blog introduces you to your audience so they will WANT to do business with you.
Your small business blog and website are tools. Done right, your blog introduces you to your audience so they will want to do business with you.
Set the foundation and make it easy for your audience to make the buying decision. You can do that by giving them the information they need in well-crafted pages that tell a story and set you apart....
Great fundamentals for key blog/website pages.