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Our imagination tends to outpace our ability to invent. And something can be invented long before it’s a conventional part of people’s lives.
So we must separate the bells and whistles from the nuts and bolts.
Creating a strategy focused on measurable business goals will help you develop a filter that helps decipher flash-in-the-pan technologies from the sea changes. (How to develop this type of strategy is an entirely different post topic).
But instead of focusing on the technology side of the future, focus on the human side. Human behavior is a more consistent bet than technology. If we prepare our website for the future with human nature in mind, we will put our organization in a good position regardless of how the flood of technology leaves things.
5 Future-proof ideas for websites
If we bet on technology, we can either be really right, or really wrong. But if we bet on human nature, we can count on consistency and know that our website is going to be well-positioned for the future. Besides, there’s no prize for beating your audience to the future (unless you’re the inventor)....
Here's a great reminder that in communication and on social media, it's always about the human side first.