Public Relations & Social Marketing Insight

Complete guide to auditing the content of a site, including a spreadsheet content audit template that puts data into perspective for better analysis....You can spend a few hours perusing the site, reading some product descriptions and blog posts, and form an opinion based on what stood out to you. But a loosely structured audit won’t give you the whole picture. To really understand the quality of the entire site, you need to assess each page* on the site with standard metrics, so that they can be combined to describe the site as a whole....