Public Relations & Social Marketing Insight

Instead of worrying about the what ifs, wouldn't it be much easier to have a comprehensive website checklist to run down before every site launch? One you could use for enterprise websites, microsites, landing pages, and everything in between?

Well, you're in luck because I've put together the following list of 57 things to check before launching a website. It's the same list that our team uses at our digital agency, and it's a list you can copy, edit, and make your own based on the software you're using to launch and host your website. We've grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Keep on reading to make sure you don't forget a thing before your next launch....

A majority of consumers don’t trust websites that suffer from security and usability issues, says Neustar in recently-released research [pdf], although inaccurate content is the most common complaint of those identified. Indeed, 91% of the more than 750 adults surveyed for the report said that they don’t trust websites that contain errors or mistakes.

Close behind, almost 9 in 10 (88%) reported not trusting websites that frequently go down (i.e. off-line and unavailable). Another usability issue relates to slow load times, with two-thirds saying they don’t trust websites that take too long to load....