Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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6 Ways Your Website is Harming Your Brand

6 Ways Your Website is Harming Your Brand | Public Relations & Social Marketing Insight | Scoop.it

Is your website doing more harm than good to your brand? If so, you're missing a great opportunity.


6 WAYS YOUR WEBSITE IS HARMING YOUR BRAND


Your company’s brand is your image in the eyes of the consumer, the qualities about you that set you apart from the rest. In short, your brand is your company’s personality. A strong brand can often be the success or failure of a great idea.


When it comes to websites, some businesses think all they need is an appealing design. Even an eye-catching website, however, may not be doing your brand any favors.


WHEN A WEBSITE NEGATIVELY AFFECTS BRANDING


These website mistakes may be harming your brand...

Jeff Domansky's insight:

Six web mistakes that may be hurting more than they're helping on your website.

Georgia Allen's curator insight, October 1, 2014 8:06 PM

coordinating all aspects of your IMC program is key in ensuring that your brand image is consistent. 

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How To Grow a New Website to Over 100,000 Organic Visits Per Month

How To Grow a New Website to Over 100,000 Organic Visits Per Month | Public Relations & Social Marketing Insight | Scoop.it

This is a case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, without spending $1 on advertising.

This was done 100% through SEO and content strategy.

Before we dive in, allow me to clarify a few things:

1. The website reached over 100,000 visitors in 9 months.
2. This was a new domain, registered just a couple months before launch.
3. This was done in a language I do not read nor speak (Japanese).
4. Japanese is a non-roman character language, making it nearly impossible to use most of the popular SEO tools.


The purpose of this post is to walk you through precisely how my team and I reached this milestone, the approach we took, and show how technical SEO combined with content strategy can deliver serious results....

Jeff Domansky's insight:

this is a really great case study, blueprint and advice on building website traffic. H/T Kevan Lee for the link. Recommended reading 9/10

Marco Favero's curator insight, September 20, 2014 5:45 AM

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