Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Powerful Multipurpose WordPress Themes

10 Powerful Multipurpose WordPress Themes | Public Relations & Social Marketing Insight | Scoop.it
From speckyboy.com - May 15, 2016 5:05 PM

Multipurpose WordPress themes make it possible for any web designer to build a truly amazing website. Where these web tools really strut their stuff however, is when they are put to use by a web designer who must satisfy multiple clients in need of a variety of website types.


The reason is simple. Each of these multipurpose themes comes with an array of thoroughly-tested core features. Each has a selection of pre-built websites or layouts. All are easy to use, and none of them require any coding knowledge in order to create powerful websites, web apps, or blogs.


No matter which one you choose, you can expect your productivity to experience a definite uptick. The same will be true with the quality of the end products you deliver to your clients. As an aid in making just the right choice, ask yourself the following....

Jeff Domansky's insight:

Check out these 10 multipurpose WordPress themes.

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10 Ideas for Improving Your Business Website

10 Ideas for Improving Your Business Website | Public Relations & Social Marketing Insight | Scoop.it
From smallbiztrends.com - February 1, 2016 6:55 PM

Your small business website is the online face of your business. But what do you put on your site. Members of the small business community, this week, shared some helpful tips on building a better business website.


Via Daniel Watson
Jeff Domansky's insight:

Very practical tips to improve your business website.

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brillianceinu's curator insight, February 1, 2016 7:50 PM

Your website must always be evolving to stay up on what your audience is seeking.
Paulo Martins's curator insight, February 2, 2016 3:45 AM

A lot of good hints that deserves your time, if you really want to improve the performance of your business website.
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The Ultimate Checklist for WordPress Disaster Recovery

The Ultimate Checklist for WordPress Disaster Recovery | Public Relations & Social Marketing Insight | Scoop.it
From www.elegantthemes.com - August 23, 2015 11:20 PM
A disaster recovery plan is more complicated than just pressing the restore button on your backup plugin, and is definitely something you want to be familiar with before you actually need to put it into action on your WordPress site.


We’ve compiled an ultimate checklist, covering the circumstances that lead up to the disruption or break in service. You need to know What, Where, and When before you can determine How and Why. In today’s more complicated technical world, you also need a checklist that can help you determine the Who.


This is not just another article listing software tools – we already have lots of great “best of breed” plugins and themes articles. We have instead summarized best practices that will help guide you to a successful recovery of your WordPress site. We recommend old-fashioned, low-tech methods that complement excellent software....

Jeff Domansky's insight:

To be really when disaster strikes, follow this simple five-point checklist:

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40 of the Best Social Media Analytics Tools for WordPress Users

40 of the Best Social Media Analytics Tools for WordPress Users | Public Relations & Social Marketing Insight | Scoop.it
From www.elegantthemes.com - May 4, 2015 3:23 PM

willIn past posts on social media and content strategy I’ve always included a section called something along the lines of “measure, iterate, & repeat”. This essential step in content strategy is where you take time to reflect on your content’s performance, make data driven changes to your existing strategy, and try again. All of which is pretty hard to do if you don’t have some way of measuring your efforts.


That’s where social media analytics tools come in. They allow you to make informed decisions about your content strategy and (ideally) improve with each round of iteration. Which is why in today’s post I’ll be providing an overview of a wide variety of social media analytics tools WordPress users may wish to integrate into their overall content strategy efforts. Beginning with some of the best free social media analytics tools available....

Jeff Domansky's insight:

Nathan Weller offers an excellent list of social media analytics tools for WordPress. Look no further. Recommended reading. 9/10

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Just a Single Page Website: 3 Reasons Why It Can Work For Your Idea

Just a Single Page Website: 3 Reasons Why It Can Work For Your Idea | Public Relations & Social Marketing Insight | Scoop.it
From www.makeuseof.com - June 20, 2014 1:15 PM

...Another concept which is being heavily challenged by the rise of the touch-screen device is traditional menu and multiple-page based website design. Given that a significant amount of web browsing is done on screens of ever shrinking sizes, this doesn’t really work as well as it used to.

Enter The Single Page Layout

The single page layout is one which eschews having multiple pages, each encapsulating a piece of text or some media. Instead, we use a single continuous page which contains absolutely everything.


This design paradigm has found countless fans within the web developer community, and has found itself used in a variety of settings, including marketing pages and personal portfolios. This adulation has had the effect of spawning countless Javascript libraries, which make it easy to create single page websites (of which my favorite is  fullPage.js). But why? What makes this paradigm work? Here are three reasons why....

Jeff Domansky's insight:

Good rationale for single page sites.

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Have You Heard of the Flat Lay or Boho Design Trends?

Have You Heard of the Flat Lay or Boho Design Trends? | Public Relations & Social Marketing Insight | Scoop.it
From smallbiztrends.com - February 1, 2016 7:04 PM
You’ve probably seen Flat Lay designs, even if you haven’t heard the term.  Flat Lay design refers to a shot of items lying flat on a table, floor or other surface, shot from above. You see these kinds of images on eCommerce sites and other websites frequently. The Flat Lay design trend is up 160 percent according to the just-released Creative Trends 2016 report by Shutterstock.


This fascinating report outlines a number of other visual and creative trends that Shutterstock predicts will be popular during 2016.


If you’re looking for design ideas for your website, social media headers, advertisements or other graphics — this is one report you need to check out....

Jeff Domansky's insight:

Several smart design ideas to refresh your website creatively. Recommended viewing. 9/10

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5 Ways To Utilize Image-Based Content Through The Buying Cycle

5 Ways To Utilize Image-Based Content Through The Buying Cycle | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - January 12, 2016 11:28 PM

When people arrive on your site, they will be forming their first impression within 50 milliseconds. They will then be deciding whether or not to stay on the site within 10 seconds.

This miniscule amount of time makes it hard to pull in new visitors with text or great offers. Customers are drawn in or repelled by your web page based upon appearance.

The importance of images and other visual content in website success has become even more apparent in recent years. Brands that already use custom visual content see conversion rates that are about seven times higher than other sites, according to an infographic from SocialMediaToday...

Jeff Domansky's insight:

Don't ignore the power of visuals. Columnist Jim Yu discusses ways you can take advantage of images and videos to convert customers.
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25 Amazing Responsive Design Templates That Will Make You Mobile Friendly

25 Amazing Responsive Design Templates That Will Make You Mobile Friendly | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediatoday.com - May 16, 2015 2:57 AM

Responsive web design has been discussed for the last several years. And, there's a perfectly good explanation why. Responsive web design can be viewed as the welcome mat for a website, which has to satisfy visitors who are viewing the site on multiple devices.


However, when only 18 percent of the web (at most) are making use of responsive web design, there remains a lot of work ahead for website owners. If you want to improve the experience of your customers, boost your search engine ranking, and stay relevant, then you definitely should consider giving your site a responsive web design update. And, here are 25 templates to help get you started....

Jeff Domansky's insight:

Here are 25 terrific responsive web design and blogging templates to help you be more mobile friendly.

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6 Ways Your Website is Harming Your Brand

6 Ways Your Website is Harming Your Brand | Public Relations & Social Marketing Insight | Scoop.it
From www.lean-labs.com - September 28, 2014 1:43 AM

Is your website doing more harm than good to your brand? If so, you're missing a great opportunity.


6 WAYS YOUR WEBSITE IS HARMING YOUR BRAND


Your company’s brand is your image in the eyes of the consumer, the qualities about you that set you apart from the rest. In short, your brand is your company’s personality. A strong brand can often be the success or failure of a great idea.


When it comes to websites, some businesses think all they need is an appealing design. Even an eye-catching website, however, may not be doing your brand any favors.


WHEN A WEBSITE NEGATIVELY AFFECTS BRANDING


These website mistakes may be harming your brand...

Jeff Domansky's insight:

Six web mistakes that may be hurting more than they're helping on your website.

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Georgia Allen's curator insight, October 1, 2014 8:06 PM

coordinating all aspects of your IMC program is key in ensuring that your brand image is consistent. 
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12 Critical Elements Every Homepage Must Have | Infographics Creator

12 Critical Elements Every Homepage Must Have | Infographics Creator | Public Relations & Social Marketing Insight | Scoop.it
From www.infographicscreator.com - April 29, 2014 1:38 AM

A homepage is one of the most important, if not the most important page on a website. Because it commonly gets the bulk of site traffic, it’s crucial for the homepage to convert as much of that traffic into leads and sales. In fact, check out these 12 key elements a homepage needs to achieve an awesome conversion rate....

Jeff Domansky's insight:

Nice depiction of basic website landing page tips.

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Jeff Domansky's curator insight, April 29, 2014 1:41 AM

Useful list of 12 basic tips for better landing pages.
Neil Ferree's curator insight, May 3, 2014 2:36 PM

Excellent set of Home Page elements "every" website should have. About the only thing missing is making sure this content renders well (and fast) on a mobile device (ie) Galaxy S5 + iPhone 5S + iPad Mini just like it does on this site How to Monetize Social Media Marketing
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