Public Relations & Social Marketing Insight
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Have You Heard of the Flat Lay or Boho Design Trends?

Have You Heard of the Flat Lay or Boho Design Trends? | Public Relations & Social Marketing Insight | Scoop.it
From smallbiztrends.com - February 1, 2016 7:04 PM
You’ve probably seen Flat Lay designs, even if you haven’t heard the term.  Flat Lay design refers to a shot of items lying flat on a table, floor or other surface, shot from above. You see these kinds of images on eCommerce sites and other websites frequently. The Flat Lay design trend is up 160 percent according to the just-released Creative Trends 2016 report by Shutterstock.


This fascinating report outlines a number of other visual and creative trends that Shutterstock predicts will be popular during 2016.


If you’re looking for design ideas for your website, social media headers, advertisements or other graphics — this is one report you need to check out....

Jeff Domansky's insight:

Several smart design ideas to refresh your website creatively. Recommended viewing. 9/10

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40 of the Best Social Media Analytics Tools for WordPress Users

40 of the Best Social Media Analytics Tools for WordPress Users | Public Relations & Social Marketing Insight | Scoop.it
From www.elegantthemes.com - May 4, 2015 3:23 PM

willIn past posts on social media and content strategy I’ve always included a section called something along the lines of “measure, iterate, & repeat”. This essential step in content strategy is where you take time to reflect on your content’s performance, make data driven changes to your existing strategy, and try again. All of which is pretty hard to do if you don’t have some way of measuring your efforts.


That’s where social media analytics tools come in. They allow you to make informed decisions about your content strategy and (ideally) improve with each round of iteration. Which is why in today’s post I’ll be providing an overview of a wide variety of social media analytics tools WordPress users may wish to integrate into their overall content strategy efforts. Beginning with some of the best free social media analytics tools available....

Jeff Domansky's insight:

Nathan Weller offers an excellent list of social media analytics tools for WordPress. Look no further. Recommended reading. 9/10

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5 Ways To Utilize Image-Based Content Through The Buying Cycle

5 Ways To Utilize Image-Based Content Through The Buying Cycle | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - January 12, 2016 11:28 PM

When people arrive on your site, they will be forming their first impression within 50 milliseconds. They will then be deciding whether or not to stay on the site within 10 seconds.

This miniscule amount of time makes it hard to pull in new visitors with text or great offers. Customers are drawn in or repelled by your web page based upon appearance.

The importance of images and other visual content in website success has become even more apparent in recent years. Brands that already use custom visual content see conversion rates that are about seven times higher than other sites, according to an infographic from SocialMediaToday...

Jeff Domansky's insight:

Don't ignore the power of visuals. Columnist Jim Yu discusses ways you can take advantage of images and videos to convert customers.
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