Public Relations & Social Marketing Insight
443.4K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Rescooped by Jeff Domansky from World's Best Infographics
Scoop.it!

The Power of Digital Influence - Infographic Portal

The Power of Digital Influence - Infographic Portal | Public Relations & Social Marketing Insight | Scoop.it
The Internet is currently one of the most powerful media and as such plays an important role in marketing. The first step towards successful online promotion, however, is a company’s website that needs to be optimized for excellent user experience. The infographic outlines some of the most important factors that determine a visitor’s overall experience with the website, as well as some interesting stats on users’ behavior.

 

Today, it is important to have a website that is intuitive and, above all, optimized for display across multiple screen sizes. This way, a company can reach the maximum number of targeted users and make them engage. Therefore, both web designers and marketers need to take these aspects into consideration before they start planning an online development....

Jeff Domansky's insight:

If you thought web design didn't matter much, think again. These stats will convince you to reconsider your website design.

Jeff Domansky's curator insight, July 7, 2016 10:26 PM

If you thought web design didn't matter much, think again. These stats will convince you to reconsider your website design.

Scooped by Jeff Domansky
Scoop.it!

How to Use Page Headings to Increase Findability - UX Movement

How to Use Page Headings to Increase Findability - UX Movement | Public Relations & Social Marketing Insight | Scoop.it

Have you ever been to a website and couldn’t find what you were looking for on the page? Most websites today overwhelm users with content irrelevant to what they’re looking for. Users end up getting lost and distracted, spending extra time looking for the content they wanted. This happens because too many websites promote content discovery without considering content findability. It’s good for users to discover new content, but not at the sacrifice of being able to find the content they want.


Web Pages are Like Grocery Stores


Browsing a web page is like walking into a grocery store and looking at all the products. You might see some products with hot deals at the front of store, but soon after that you’re off to the aisles looking for what you came to the store to get. Users that visit websites do the same thing. In order for the store customer to find what they’re looking for quickly, they need to know which aisle to go to. They do this by scanning the aisle signs. However, not all stores with aisle signs have high findability....

Jeff Domansky's insight:

Proper headlines help visitors find what they need and navigate easily.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

7 Bad Design Practices to Avoid on Your Home Page - UX Movement

7 Bad Design Practices to Avoid on Your Home Page - UX Movement | Public Relations & Social Marketing Insight | Scoop.it

What kind of first impression does your website make? A lot of that depends on how you design your home page. The home page is the entrance to your website, and the first page users will see. If your home page isn’t designed well, you won’t keep users on your website for long. That first impression can either get users to browse through and read your site, or leave with disappointment.


Here a few bad practices to avoid and best practices to follow, so that your website doesn’t end up disappointing your users....

Jeff Domansky's insight:

First impressions count. Make your design effective but don't make these mistakes.

Audrey Meyer's curator insight, October 8, 2014 3:48 AM

Parce que l'on a jamais deux fois l'occasion de donner une première bonne impression, voici un article très intéressant sur les erreurs à ne pas commettre sur une page d'accueil de site web.

Helen Stark's curator insight, October 8, 2014 5:41 AM

DON"T do these things, and your Home page design will be great. Let's check)