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Curated by Jeff Domansky
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Urgency Psychology, and One Simple Conversion Booster

Urgency Psychology, and One Simple Conversion Booster | Public Relations & Social Marketing Insight | Scoop.it
From www.neurosciencemarketing.com - April 16, 2015 11:21 PM

WhichTestWon encourages readers to guess which version of a page or ad performed better before they reveal the answer, and often the readers (mostly conversion optimizers) are quite evenly split. This time, 90% guessed that adding a small line of text to an ecommerce product page would increase sales. And, they were right.

So, despite the fact that almost all of these web marketers knew that the small change would help, very few websites actually use this approach.

So what was the powerful line of text?...

Jeff Domansky's insight:

Marketers take note. One line of text can bring big traffic gains.

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Why Are Some Words Better for Your Marketing?

Why Are Some Words Better for Your Marketing? | Public Relations & Social Marketing Insight | Scoop.it
From www.orbitmedia.com - March 15, 2015 12:46 AM

Not everyone on your site has a PhD. In fact, some estimates suggest that 30% of internet users are low-literacy readers. That’s a lot. But regardless of the education level of visitors, word choice and readability should be simple. Here’s the proof…


When the NN Group rewrote a pharmaceutical website to bring the readability level down to an 8th-grade level, the success rate for low-literacy users went up. A lot. When the site was more readable, these visitors were 135% more likely to complete tasks.


But surprise, surprise! The success rate for high literacy users also went up. That’s right. All visitors prefer to read 8th-grade level writing...

Jeff Domansky's insight:

Here's proof that keeping it simple, including language in your website, pays dividends.

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Renea Hanks's curator insight, March 15, 2015 2:48 PM

Stop trying to impress people with big words. 


People get overwhelmed by industry specific terminology. They just know what they need but they do not always know what to call it. 

You know what I am talking about...that blank stare. Oh, I know you have seen it, too.


Years ago I worked for a law firm that covered many facets of the legal industry. Some of that work included Criminal Law.  As I began explaining in Legalese what was happening with the client's case, he looked at me matter-of-fact and asked "Am I going to jail or not?".

It was a valid point and excellent insight. 


After all, it is about engagement. Who wants to engage with anyone that thinks they are above them? So "be real" and gain an audience.
CIM Academy's curator insight, March 16, 2015 6:16 AM

Effective marketing communications relies upon having a clear understanding of our targeted audience and this article provides an interesting insight.
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