Content Creation Ideas: White Papers - Ballgame Strategy | Public Relations & Social Marketing Insight | Scoop.it
From ballgamestrategy.com - July 5, 2014 1:24 AM

White papers are an often overlooked component of a strong business content marketing plan.  That’s unfortunate because a killer white paper can be the difference in a prospect engaging with you or not.


Some people call them executive briefs, special reports, or white papers.  Whatever you call them, they should be an authoritative report or guide that helps your audience understand an issue, solve a problem, or make a decision.Here are 4 essentials elements to creating compelling and engaging white papers....