Public Relations & Social Marketing Insight

Discover 16 of the freshest and most scintillating content marketing statistics to inspire your inbound marketing strategy.

93% of marketers are familiar with the concept of custom content. Let that fact sink in for a minute – it’s pretty mind-blowing, to be honest. While brand storytelling is really nothing new, how long has branded web content really been a trend? No more than a few years, which is why it’s so amazing just how quickly it’s taken the world of business by storm.

Following the runaway success of our semi-recent blog, 55 Shareable Stats on Content Marketing Trends and Tactics, Axonn Research was kind enough to reach out with a copy of their recent report.

We couldn’t wait to hear what this leading research firm had found about Content Marketing Trends in 2013 by surveying 424 business leaders, and we’re pleased to report that the research was every bit as insightful as we imagined. Join us as we count down Axonn’s findings on how marketers and brands interface with custom content for lead generation...