Public Relations & Social Marketing Insight

Your label is one of the first thing people are going to notice about your bottle. And a label can tell you a lot about the wine inside: what kind of occasion it’s best for, whether it’s a red or a white (or a sparkling or a rose), what varietal it is, what type of flavor to expect… seriously, your customer is drawing a LOT of information from your label.

 

And because they’re looking for your label to get all of that information, you want to make sure that your label is an accurate representation of who you are and what your customer can expect from your wine. It’s a big deal!

 

Here’s a roundup of 30 of our favorite cool wine labels for inspiration...

Today’s graphic will let your label yourself with one of the quirky personalities of wine-o’s. I’ve already done it myself and hope to think that I’m the Aspiring Connoisseur.

I’ve been the ‘newcomer’ when I started to get into wine, just like the personality in the infographic, with my parents. I started to notice different flavor profiles in wine, familiar tastes and was able to pick certain regions and types of grapes I prefered.

Then I started to become more confident with my wine tasting. Making more bold predictions on which different flavors I was tasting. “Hint, of chocolate, aftertaste of pear.” That’s where I still am today. Give me red, earth, old-word, intense, rich – I’ll be happy....

Just like how specific wines bring out the best flavors in certain foods, specific wine glasses bring out the best characteristics of each wine. The Right Wine in the Right Kind of Glass infographic from Wine Coolers starts off by showing us some general characteristic differences between red and white wine glasses, then shows us the correct wine glass to pair with each wine.