The Review of Reviews: Ecommerce in action | Public Relations & Social Marketing Insight | Scoop.it

User reviews are a proven sales driver, a survey has revealed, so what are people really searching for and what decisions does this lead to?


Well, this infographic from PeopleClaim explains exactly how user reviews affect consumers’ decision-making when buying a product.


This infographic shows:

- If an issue is handled quickly, 95% of customers will return

- 70% consult reviews before purchase

- Reviews drive higher loyalty and purchase satisfaction....