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Scoop.it!
Word-of-mouth (WOM) sharing is a fascinating topic. Why people share and what people share are two complex questions marketers tirelessly try to get answers for. Thanks to today’s featured infographic created by the customer referral program software RefferalCandy, we now have some insight into the conundrum that is WOM sharing. According to the infographic, consumers share…
Jeff Domansky's insight:
Here's a fascinating look at the psychology of word-of-mouth sharing and social media. 
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Any of you who are interested in viral marketing will find this cleverly done outline fun. It describes what we get in return when we share certain types of information.