Public Relations & Social Marketing Insight
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The importance of online reviews to your marketing - Ideal Marketing Company

The importance of online reviews to your marketing - Ideal Marketing Company | Public Relations & Social Marketing Insight | Scoop.it
From idealmarketingcompany.co.uk - July 10, 2015 3:37 AM

We all know that in the past decade digital has been the big story in the marketing world, with traditional techniques either being side-lined or used alongside new technologies, such as social media.


To an extent, some of the more traditional marketing practices have transferred onto online platforms – for example, email newsletters instead of paper ones, and advertising on websites instead of magazines.


One area which seems to work better online than offline is reviewing. Whilst previously reviews could be seen in dedicated magazines or marketing literature, thanks to sites such as Trip Advisor and Amazon, reviews can now be written and published instantly for the world to see....

Jeff Domansky's insight:

The Ideal Marketing Company discuss how online reviews can benefit your business, and how to go about collecting them.

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6 Myths About Word of Mouth Marketing & How It Works

6 Myths About Word of Mouth Marketing & How It Works | Public Relations & Social Marketing Insight | Scoop.it
From conversion-uplift.co.uk - April 9, 2015 2:29 AM

What matters most about WoM is the social system, the people involved and their desire to interact about something. Clearly endogenous or self-generating WoM is much more powerful than superficial marketing generated WoM that organisations initiate. This reflects the deep seated human characteristic of talking to each other about a topic which nourishes the interactions with other people.


People are highly motivated to share their passions and obsessions with others. We are drawn to identify with a cause. People will chat whatever you do, and sometimes it will be about you, but more often it won’t be. The real reason for WoM is the social interactions around the topic. The subject of discussion provides the oxygen to sustain interactions rather than the purpose of our conversations....

Jeff Domansky's insight:

Peer-to-peer influence is critical in spreading ideas, products or campaigns. Without visibility a new practice or technology will not spread to the wider population.

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