Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to build your brand as an author - 99designs Blog

How to build your brand as an author - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

Now, you might be thinking “Author brand? What in the heck is an author brand? I’m not Coca-Cola. I’m a writer. What does branding have to do with me?” You don’t have to be a big company like Coke or Pepsi for branding to have a positive impact on your success.


Having a strong author brand helps your audience understand who you are, what you stand for and what they can expect from you. It sets you apart from the millions of other authors out there trying to make it big, and it shows what makes your writing unique, which will help you build a readership that’s going to go bananas over your stuff....

Jeff Domansky's insight:

Having a strong author brand helps your audience understand who you are, what you stand for and what they can expect from you. Learn how to build your writer's brand.

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Your guide to the five levels of editing - without bullshit

Your guide to the five levels of editing - without bullshit | Public Relations & Social Marketing Insight | Scoop.it

In my experience, a big challenge for writers is the inappropriate edit. You know, the guy who corrects spelling errors in your outline, or wants to rearrange the whole thing during the proofreading stage. In fact, only 32% of business writers say that their process for collecting and combining feedback works well.

 

I’ve written before about the five levels of editing, with posts on each type. But if your reviewers still don’t get it, lay this infographic on them. Then tell them what you’re looking for, and when you need the feedback. It will increase your chances of getting the comments that you need, rather than the ones that drive you crazy....

Jeff Domansky's insight:

Five great editing tips from Josh Bernoff.

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The Opening Lines of the World's Most Famous Books | Daily Infographic

The Opening Lines of the World's Most Famous Books | Daily Infographic | Public Relations & Social Marketing Insight | Scoop.it

They say not to judge a book by its cover, but there’s no saying about judging a book by its first line.


I can usually tell within a few minutes if I’ll enjoy a book. Based on this infographic, it seems that many famous books are good from the start.


I’m sure you’ve heard the phrase, “It was the best of times, it was the worst of times,” but did you know the entire first line for “A Tale of Two Cities” is much longer? The first sentence in the book is a whopping 119 words.


On the other hand, “Fahrenheit 451” opens with an easy to remember one-liner: “It was a pleasure to burn.”...

Jeff Domansky's insight:

Here are the opening lines of 34 of the world's famous books.

Jeff Domansky's curator insight, January 15, 2017 10:38 AM

Here are the opening lines of 34 of the world's famous books.