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Now, you might be thinking “Author brand? What in the heck is an author brand? I’m not Coca-Cola. I’m a writer. What does branding have to do with me?” You don’t have to be a big company like Coke or Pepsi for branding to have a positive impact on your success.
Having a strong author brand helps your audience understand who you are, what you stand for and what they can expect from you. It sets you apart from the millions of other authors out there trying to make it big, and it shows what makes your writing unique, which will help you build a readership that’s going to go bananas over your stuff....
Having a strong author brand helps your audience understand who you are, what you stand for and what they can expect from you. Learn how to build your writer's brand.