Public Relations & Social Marketing Insight

You’ve just spent a year, two years, five, writing your book. Now you’re releasing it out into the world, and you just want everyone to read it. But getting attention for your book amid the great deluge of content can be hard.

Perhaps your agent, editor, or publicist has told you that you need a website, but you’re hard-pressed to know what to do with it. You don’t know what to write on a regular basis or how to maintain it technically or attract a readership.

What you do know is that you need to be where readers are: a space that’s beautiful and easy in which to publish, requires no maintenance, and provides immediate distribution.That’s where Medium—a place where thinkers, experts, and writers of all stripes have come to express themselves—can help. Here are a few ideas:...

Medium wants to be the next-generation self-publishing platform for bloggers who write....

Enter Medium, a simple self-publishing platform launched last October to serve the next generation of bloggers who write. In the words of founder Evan Williams, who also co-founded Blogger and Twitter, "Medium is a beautiful space for reading and writing — and little else. The words are central. They can be accompanied by images to help illustrate your point.

But there are no gratuitous sidebars, plug-ins, or widgets. There is nothing to set up or customize." "Images are great, too," Williams wrote in response to an emailed question about whether Medium is positioned as 'the anti-Tumblr.' "But we're building a platform that helps words shine, because it seems like that's what's needed now. Obviously we were aware of what Tumblr's done, but Medium was inspired by many things — including ideas I had wanted to implement in Blogger over a decade ago."...