Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Business Blog Post Ideas and Planning | Soshable

Business Blog Post Ideas and Planning | Soshable | Public Relations & Social Marketing Insight | Scoop.it

In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a business blog, you have the freedom to pull from the ultimate content resource – the internet.

What most perceive as writer’s block in the world of business blogging is actually the brain’s way of saying that you don’t want to write at this moment. Get over it.

 

With that all out of the way, it’s time to look at some different types of blog posts that can be categorized into a proper plan. This plan can be an editorial calendar, a series of reminders in Outlook, or a notepad on your desk where you jot down your ideas. We’ll get into planning in a moment, but first let’s look at some of the ideas themselves.,,,

Jeff Domansky's insight:

A little blogging inspiration from JD Rucker.

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How to Optimize Your Headlines for Google and Humans

How to Optimize Your Headlines for Google and Humans | Public Relations & Social Marketing Insight | Scoop.it
Google and SEO may make you cringe, but the combo matters in search. Here are SEO examples from news outlets that range from bad to best.

 

[Great examples for bloggers and PR pros - JD]

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The Top 10 Qualities of High-Quality List Posts

The Top 10 Qualities of High-Quality List Posts | Public Relations & Social Marketing Insight | Scoop.it
Learn what the qualities of the best list posts are so you can replicate it for your business blog.

 

In an online world where the quality of your blog content is only increasing in importance, the fabled 'list' post commonly gets a bad rap. It's unfortunate, but definitely understandable. You can easily drown in a sea of particularly low-quality, low-value lists posts.

 

But hey -- not all list posts have to suck! While there are definitely some pretty awful ones out there, you can also find quite a few very valuable, high-quality list posts floating around the internet. So let's not judge a list post by its title. I'm a firm believer that the list post does have a place in the world of high quality blog content. And to no surprise, this post about lists posts is largely a list post itself. You can be the judge of its quality, but I stand by my beliefs....

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How To Captivate Anyone With Your Blog Posts | Blogging Tips

How To Captivate Anyone With Your Blog Posts | Blogging Tips | Public Relations & Social Marketing Insight | Scoop.it

Writing a good blog post isn’t just about great content…

 

Writing truly engaging and exciting blog posts and marketing is an art for that involves storytelling, emotion, and creating an immersive experience for your readers.

 

How you structure your marketing techniques in terms of storytelling, and connecting with readers, can often leave more of an impact than the content itself (think about how a song or story touched you more because of the emotional impact than the details of the story itself).

 

In this post I want to share 3 tips you can use to enhance the appeal of any post you write, and make it incredibly engaging to your readers....

Jeff Domansky's insight:

Great storytelling and blogging tips...

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How to Break Out Of Your Blog Shell | Heidi Cohen

How to Break Out Of Your Blog Shell | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it
Does your blog feel lifeless? Does blogging fall to the bottom of your to do list? Does emptying the garbage (or any other chore) seem more exciting? The problem may be your blog, not you!

 

Here are twenty-one ways you can give your blog new life and regain the excitement that got you blogging in the first place....

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8 common mistakes when writing for the web – and what to do about them

Here is a checklist covering 8 mistakes made repeatedly by first-time web writers, which I’ve put together for one of my classes. The idea is simple: if you answer ‘No’ to any of these, carry on to the accompanying guidance that follows underneath....

 

[Useful tips, excellent solutions - JD]

 

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